LTP Partners with Gaia Herbs to Implement Strategic Education and Marketing Solution with its Retail Partners

Laguna Niguel, CA-June 19, 2004 Longevity Through Prevention, Inc. (LTP) is proud to announce its partnership with Gaia Herbs, a leading herbal products manufacturer in the retail channel.

Gaia Herbs has called upon LTP to design and implement a strategic retail sales and marketing initiative to meet the needs of its national retail partners, including Wild Oats Natural Marketplace® and Whole Foods Market®.

Says Miller, President of LTP, “Gaia presented us with the challenge of effectively educating their retail partners’ sales staff. Some of the barriers they were facing included high turnover rate of sales staff, geographically dispersed outlets, large amounts of company and product-specific information to be written and delivered, necessity of maintaining a consistent corporate message, and the need for the prompt release of new research and product-related information as it becomes available.”

LTP is removing these barriers through the design and implementation of a technology-driven interactive system that is presented over the Internet as well as used in on-site training sessions. The solution includes an incentive program and incorporates the ability to track individual participation levels as well as utilize quizzes to assess comprehension.

LTP’s technical expertise and experience in developing the necessary content for nutraceutical training programs paired with its use of technology-driven solutions offers Gaia exactly what it needs to meet each of its challenges in reaching the retail channel.

Says Miller, “The approach we are taking has never been used before in the Natural Products Industry and the impact on Gaia’s retail partner sales associates from receiving this level of quality training will translate into a significant increase in sales.”

Miller adds, “With the help of LTP, Gaia is fast becoming the premier educator to retail associates, raising the bar for all other companies to strive to reach.” The technology will also be used to attract other desirable retail partners to Gaia.

The bottom line, according to Miller, is that “when sales associates become more knowledgeable they sell more, making the retail outlet more profitable as well as our clients.”

About LTP

LTP. is a business-to-business consulting firm that offers turnkey training, scientific marketing, sales, technology and business solutions to the pharmaceutical and natural products industry. Visit LTP online at

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