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LycoRed Catches Market’s Eye With Lyc-O-Lutein(R)

LycoRed, Israel, introduces an all-natural lutein product line that is patent protected. Lyc-O-Lutein will be an integral part of LycoRed's natural carotenoid portfolio that also includes its flagship brand – Lyc-O-Mato®. LycoRed has successfully developed a high-quality line with the antioxidant health benefits of lutein, specifically designed for the dietary supplement industry.

The Lyc-O-Lutein line includes oil suspensions for soft-gel formulations and numerous beadlet formulations for tablets and hard-shell capsules. The center-piece of the new product line is a highly stable gelatin-free and allergen-free beadlet, containing 20% lutein.

“We developed new lutein formulations that answer the manufacturer's demand for high quality lutein with excellent stability,” explains Udi Alroy, Marketing Director at LycoRed. “Supported by our excellent reputation and our solid patent, we aim to penetrate the market via key supplement manufacturers and retailers. The LycoRed patent does not infringe on existing intellectual property in the market place. Using LycoRed’s proprietary vegetarian beadlet technology, we have succeeded in overcoming the biggest obstacle to developing a highly stable lutein.”

LycoRed’s unique vegetarian beadlet matrix ensures excellent stability and thus drastically reduces the overage necessary. The 20% lutein beadlets contain 200-400% more active ingredient in comparison to 5% lutein products currently available on the market. This factor allows for significant space-savings in tablets and capsules. Alroy continues, "Lyc-O-Lutein meets regulatory requirements in the US, Europe and Asia, thus international companies can use the same ingredient for formulations in multiple regions.”

Pharmachem Laboratories will market the lutein beadlets and oil suspensions in the US, continuing their long-standing relationship with LycoRed. "We welcome the addition of a full product-line of high-quality lutein formulations," states Richard Beitel, VP of Marketing for Pharmachem. "It is important for our customers to know that they are fully backed by LycoRed and Pharmachem "

Lutein is well known for its antioxidant health benefits, being most often touted for its role in supporting eye-health. LycoRed will continue to support scientific research into the health benefits of lutein, and a clinical trial is already planned. With increased scientific evidence of lycopene's role in supporting eye-health, researchers will investigate the synergistic effects of a unique combination of natural lutein and Lyc-O-Mato® tomato lycopene complex.

LycoRed creates innovative nutrition through a combination of new and innovative products and through close-relationship with their customers. LycoRed’s nutrition solutions simplify the development and production process of cutting-edge food, beverage and nutritional supplement products. Partnership and support through all the stages of product development allows the customer to benefit from LycoRed's expertise and creativity.

SSW Booth no. 4007

Mr. Udi Alroy
Marketing Director
Phone: +972-8942-0930
Fax: +972-8942-0928
Email: [email protected]

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