Mark Novak Appointed as President of Wizard’s Cauldron

Yanceyville, NC. October 29, 2003 … John Troy, Founder and Organic Taste Wizard of The Wizard’s Cauldron, LTD, announces the appointment of Mark Novak as President of the Company effective December 1, 2003. Mr. Novak will lead the Yanceyville, NC based team producing natural and certified organic salad dressings, sauces and condiments.

The Wizard’s Cauldron has undergone substantial growth over the past several years. The addition of this new position strengthens management as the firm grows into servicing expanded markets. According to John Troy, “The ‘wholly trinity’ of consumer avoidance foods, foods made with traditional soy as an ingredient and USDA certified organic products is where the company focus is. It is a rapidly growing arena in both proprietary and store brands. Our role is to provide the market with these products and have them taste like gourmet products. Mark will help lead us to our goals.”

Mr. Novak joins the firm after 25 years of natural and specialty foods experience in a wide range of executive, manufacturing, marketing and distribution positions. Most recently Mark served as President of Conservation Beef, a partnership between the Nature Conservancy and Western Family Ranchers. Previously, he was in charge of operations as COO of Northeast Cooperatives, then the fourth largest Natural Foods Distributor in the United States. He also led Arrowhead Mills, the leading manufacturer and marketer of natural and organic whole grain products, as President/CEO from 1993 to 1998.

“The Wizard’s Cauldron is a uniquely successful company.” said Mr. Novak. “The company works with some of the largest marketers in organic, natural and specialty foods to provide their customers with exciting, flavorful dressings, sauces and condiments…really delicious stuff. At the same time, it operates on a principled, values based system with employees and customers alike. It’s a great combination.”

The Wizard’s Cauldron is a producer of natural and organic salad dressing, sauces, and condiments for marketers and private label & store brand customers. The Company operates out of its new 40,000 foot Yanceyville, NC, production facility. For more information on The Wizard’s Cauldron and its services, please visit Phone contact 336-694-5665. Mark Novak's email address is <[email protected]>.

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