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Market America Uses Cutting-Edge DNA technology to Produce Customized Nutrition Program

GREENSBORO, NC - Market America, a leading product brokerage and Internet marketing company, today announced the introduction of the Nutri-Physical (tm) Gene SNP DNA Screening Analysis program. The innovative project allows consumers, through DNA analysis, to discover opportunities for health optimization based on diet and lifestyle choices through a customized nutritional supplement program.

Since 1989, scientists worldwide have been engaged in mapping the sequence of the tens of thousands of genes that comprise human DNA. These scientists have found that slight variations in the genetic code, called single nucleotide polymorphisms (SNPs) play an important role in maintaining health.

Because of this new understanding of the human genome, Market America has developed the Nutri-Physical Gene SNP DNA Screening Analysis program, an affordable way for the average person to manage key aspects of health and well-being before they affect their lives.

"Market America has been and will continue to lead the charge into the future," said James H. Ridinger, president and CEO, Market America, Inc. "By using this cutting-edge technology, our customers will be able to use their own DNA to create a customized supplement and lifestyle program to address potential health concerns. DNA analysis is the future of modern medicine. That future is here and we are bringing it to the public."

The Nutri-Physical Gene SNP DNA Screening Analysis consists of a DNA sample collection kit, including a cotton swab to collect the sample by rubbing it on the inside of the cheek, along with a lifestyle questionnaire. After a complex analysis of the sample and questionnaire, consumers will receive a personalized report that will suggest possible lifestyle changes and a nutraceutical regimen designed to address identified health concerns.


Headquartered in Greensboro, N.C., Market America is an Internet marketing company that provides product solutions through the power of One-to-One Marketing and Mass Customization. Founded in 1992, the company has experienced explosive growth and achieved more than $1 billion in suggested retail sales. Market America has more than 90,000 distributors worldwide and has recently expanded its operations into Australia.

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