Mastroianni Joins Specialty Nutrition Group

Boca Raton, Florida: Specialty Nutrition Group Inc., a leading nutrition technology commercialization firm, today announced the addition of David Mastroianni, a 24 year natural products industry executive, to the management team as Partner.

Mr. Mastroianni has been responsible for some of the most successful examples of growth and innovation in natural product companies, brands and products. He was President of Unicity, the global network marketing division of the Dutch multinational Royal Numico. During his tenure, revenues increased from $118 million to over $300 million. He opened and served as the General Manager of Japan, which became the #1 market for the company and lead the development of over $200 million in new nutritional and personal care products. Mr. Mastroianni was Executive Vice President of Weider Nutrition, a major branded consumer nutrition products company, when revenues grew from $47 million to over $320 million culminating with a successful IPO in 1997. He was a board member and CEO of Pacific Health Labs, a public company focused on nutrition technology.

“Dave’s addition to our team is an important step for the future growth and success of Specialty Nutrition Group.” said Greg Horn, co-founder and Partner of SNG. “He has experience developing and launching winning products across a wide range of distribution channels where nutritional and personal care products. With his expertise in commercializing new bioactive ingredients, international business and a broad array of product categories, including diet, sports nutrition, personal care and specialty supplements, we will expand our ability to serve more customers and bring additional value to our current partners.”

“I am thrilled to be joining one of the most successful teams in the natural products industry over the past 20 years” said David Mastroianni. “Our goal is quite simple: to help our partners discover, develop and commercialize new bioactives, products and brands in the supplement and functional food industries. We seek new technologies to commercialize over a wide range of potential distribution channels, delivery forms and applications as well as brands requiring innovation and new business opportunities.”

About Specialty Nutrition Group

Specialty Nutrition Group, Inc. is a nutrition brand building firm focused on commercializing innovative, IP-protected nutritional technologies. SNG acts as co-development partner with large consumer products and nutrition companies to rapidly commercialize nutrition innovations, represents academic institutions and individual inventors to find new commercial applications for their inventions, and develops its own brands for commercial launch in the nutraceutical market. The professionals of Specialty Nutrition Group have been responsible for launching new nutraceuticals products with current annual retail sales of over $1 billion.

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