Milsing to launch probiotic for kids in Croatia

Milsing to launch probiotic for kids in Croatia

Probiotic supplement to be sold under the brand name Biorela Kids is Bifidobacterium lactis, sugar free and shaped like a teddy bear.

Milsing Ltd, a leading Croatian provider of health food and dietary supplements, will begin distributing in Croatia a new probiotic supplement for kids developed by Anlit Advanced Nutrition Supplements, an innovative developer of quality consumer vitamins, minerals and dietary supplements for children.

The probiotic supplement will be sold under the brand name Biorela Kids. It is a Bifidobacterium lactis, is sugar free with a delicious vanilla flavor, and is shaped like a small serving-size teddy bear.

“Biorela Kids is a perfect fit for our leading Biorela probiotics line; it appeals to children and their parents, and also adds to an innovative and positive brand image,” said Ana Tomljenović, Milsing’s product manager.

“Croatian parents are looking for food supplements for kids, and demand for such products in the local market is constantly on the rise," said Shai Karlinski, VP marketing at Anlit.

“Our experience in other markets indicates that both parents and kids love our probiotic supplements and we believe that we will receive a warm welcome in Croatia as well,” added Karlinski.

Anlit’s supplement contains one of the most popular and highly researched types of probiotics, Bifidobacterium lactis, which contains many valuable nutritional components.


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