HOUSTON, Feb. 20 /PRNewswire-FirstCall/ -- Minute Maid has launched a line of low-calorie juice drinks called Minute Maid Light(TM), designed to appeal to the consumer unwilling to sacrifice taste while counting calories or carbs.
The new beverages, available in four-packs of 500 mL plastic bottles, add three new flavors to the very successful Minute Maid Light Lemonade already on the market. The three new flavors are Minute Maid Light Raspberry Passion, Minute Maid Light Mango Tropical and Minute Maid Light Guava Citrus. The products are made with real fruit juice and contain 5 calories per 8 fl oz serving.
Minute Maid Light Lemonade will continue to be available in 12-pack cans and 20 fl oz and 2-liter plastic bottles. Minute Maid Light Lemonade is the number one light juice drink brand, outselling competition two to one, and was recently selected by the readers of Beverage World and Beverage Aisle magazines as a winner of the 2003 Industry's Choice for Excellence (ICE) Award.
Minute Maid Light will be available in grocery stores, mass merchandisers and other retailers beginning this month.
Minute Maid is a brand of The Coca-Cola Company, the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information on Minute Maid brands, go to minutemaid.com.