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Minute Maid(R) launches Fruit Solutions(TM)

TORONTO, Jan. 26 /CNW/ - In response to research that shows that
Canadians are actively seeking out products with added nutritional value in
order to make healthy eating easier for them, Minute Maid Canada, the
country's leading supplier of premium fruit juices, has launched new Minute
Maid(R) Fruit Solutions(TM). Minute Maid(R) Fruit Solutions(TM) are great
tasting, 100 per cent juice blends with no sugar added, two full servings of
fruit, three grams of protein and six essential vitamins and minerals per
250 mL glass.

The Minute Maid(R) Fruit Solutions(TM) Survey(*), conducted for Minute
Maid in October 2005 by Maritz Research, confirmed the company's belief that
the demand for products that make good nutritional choices simple is still
increasing. When asked, almost three-quarters (71 per cent) of Canadians said
they look for products with added nutrients that help them get the daily
nutrition they need and 60% said they want to see more products with added
nutrients on the market. Interestingly, the demand for products with added
nutrients increases to 72 per cent in those 18-29 years of age.

"Juice drinkers in particular are looking for taste, variety AND
nutrition," said Maria Soler, Group Brand Manager, Coca-Cola Ltd. "Minute
Maid(R) Fruit Solutions(TM) provide Canadians with more than they expect from
their juice with six essential vitamins and minerals and great taste, with 3 g
protein per 250 mL and no sugar added. We're pleased to help provide a
solution to help Canadians fulfill their nutrition needs," she added.

The Minute Maid(R) Fruit Solutions(TM) Survey showed that when buying
juice, Canadians are looking first and foremost for Vitamin C (63%) and for a
product that helps them achieve their daily recommended serving of fruits and
vegetables (49%). One in three (38%) also want essential nutrients in their

Minute Maid(R) Fruit Solutions(TM) are an excellent source of vitamin C
and folic acid and a good source of vitamin B1, potassium and magnesium, plus
a source of iron. A healthy diet containing foods high in potassium and low in
sodium may reduce the risk of high blood pressure, while a healthy diet rich
in fruits and vegetables may help reduce the risk of some cancers.

Now available in three great tasting varieties, Minute Maid(R) Fruit
Solutions(TM) come in Tangerine Orange, Orange Strawberry Banana and Tropical
Blend (pineapple, mango and orange) flavours and suggested retail price is
$3.49 per 1.89 litre chilled carton.

About Coca-Cola Ltd.

Coca-Cola Ltd. (CCL) is an indirect, wholly owned subsidiary of The
Coca-Cola Company, the world's largest beverage company and the leading
producer and marketer of soft drinks, juices and juice drinks. CCL is
responsible for developing new brands, as well as enhancing existing brands
specifically for Canadian consumers. This includes advertising, promotions,
marketing and packaging innovations, in addition to juice and juice drink
manufacturing. Current Coca-Cola beverages include: Coca-Cola Classic(R),
Coca-Cola with Lime(R), C2(R), Diet Coke(R), Coca-Cola Zero(TM), Sprite(R),
Nestea ice teas, POWERADE(R) sports drinks, DASANI(R) bottled water, Minute
Maid(R) juices, Five Alive(R), Bibo(R) and Fruitopia(R).

(*) The telephone survey was conducted by Maritz Research on behalf of
Coca-Cola Ltd. in October 2005 with a sample of 1,000 adults 18
years of age or older across Canada. With a sample of this size, the
results are considered to be accurate within +/- 3.10%, 19 times
of 20.

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