Becomes First Online Retailer to be Awarded USDA Organic Certification

NEW YORK, Oct 14, 2004 (BUSINESS WIRE) --, a leading natural health & beauty retailer, became the first internet-based retailer to receive third party Organic Certification in accordance with the USDA's National Organic Program. Online shoppers, as a result, can now easily find and confidently buy certified organic products, knowing that the integrity and purity of each organic product is guaranteed throughout its full lifecycle - from concept to consumer.

Organic Nutrition Is Much More Than Produce

Most people associate 'organic' with luscious produce, but the benefits of 'organic' may apply even more to other categories such as nutritional supplements and personal care products. The surge in popularity of organic nutrition in all its forms (including nutritional supplements, health bars, snacks, chocolate, coffees, teas, and spices made with pesticide-free ingredients) is not at all surprising. The market for 100% certified organic products has grown by 21% in the past year and that growth is expected to continue as more consumers seek out foods, supplements and personal care products they believe to be healthier than their mainstream counterparts.

Personal Care, Personal Health

With all the attention on organic foods, many consumers are unaware of the potential health benefits provided by a wide variety of personal care products made to the same high levels of organic purity. It is a known fact that, as the skin is porous, much of what we apply to our skin is absorbed into our bodies and bloodstreams, as exemplified by products like the nicotine patch. As the body's largest organ, the skin creates a substantial surface area through which toxic chemical migration may occur. Recent studies have shown that people may actually acquire more toxins through skin absorption and inhalation than through the foods we eat. Using personal care products with ingredients grown and processed free of toxic pesticides, fertilizers and chemical preservatives has obvious and irrefutable benefits.

What It Means To You

When consumers see the USDA National Organics Program label on, they are assured that the products have undergone a lengthy audit guaranteeing that the products' organic integrity is maintained throughout its full lifecycle. Each organic product is carefully scrutinized and recorded to ensure that it:

1. does not contain prohibited substances in its formulations (including genetically modified materials and certain chemical preservatives);

2. is made from ingredients grown without the use of toxic pesticides, fungicides, herbicides and fertilizers;

3. is clearly labeled to provide the customer with details on organic ingredients and content levels;

4. is transported and warehoused in such a way as to prevent commingling with non-organic products;

5. is stored in facilities which are cleaned and maintained without the use of ammonias and other prohibited substances; and

6. has a detailed audit and record of the source of its ingredients.

Abundant Selection With Quick Home Delivery

While the benefits of organic have become common knowledge for most Americans, finding a wide variety of organic products in one place has not been easy. now enables shoppers to find nearly 1,000 certified organic nutritional supplements and personal care items. Additionally, each organic product on the website is clearly identified by its organic certification level: 100% Organic, At least 95% Organic, At least 70% Organic.

The most popular categories of certified organic products at include:

-- Personal Care Items (deodorants, moisturizers and lotions,
soaps, shampoos and conditioners, massage oils, feminine
hygiene products, toothpastes, and cosmetics)

-- Nutritional Supplements (vitamins, minerals, herbs, etc.)

-- Coffees & Teas

-- Chocolate

-- Nuts, Fruits, and Snack Foods

-- Health and Sports Bars

-- Spices & Seasonings, and

-- Baking Goods.

For more information on each of these product categories, please visit: or


Online since 1995, has been the place to shop for natural, cruelty-free and environmentally-friendly health and beauty products. maintains over 8,000 natural and organic products in stock, each created using manufacturing techniques stressing the principles of conservation and safe-land use. To help individuals educate themselves in order to better manage their own health, provides users with free access to one of the most comprehensive, authoritative and independent natural health libraries available. is the first and only Certified Organic online retailer, certified by Quality Assurance International (QAI), the leading organic certification agency, and is a member of the Organic Trade Association. is also the first and only online retailer to have its operations run 100% using renewable sources of energy, derived entirely from the wind, water and sun. For more information, visit

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