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MWW Group Introduces Proprietary Strategic Approach to Marketing Scientific Research

EAST RUTHERFORD, N.J., August 29, 2005 – MWW Group (, one of the nation’s top ten public relations firms, today introduced ScienceDialogueTM, a proprietary strategic process to communicate scientific research to consumers and specialized constituencies such as medical experts. MWW’s industry-leading Nutritionals and Functional Foods Practice introduced ScienceDialogueTM, a tool that carefully considers the research process and findings as well as a client’s business objectives and target demographics to formulate an effective communications strategy and key messages designed for optimal results.

“Credible research deserves a disciplined communications approach that employs effective tactics and messages to educate consumer constituencies and key influencers. MWW created ScienceDialogueTM to ensure that our clients realize maximum communications benefit from their research investment,” said Michael W. Kempner, president and CEO of MWW Group. “Whether clients are seeking to market their research to targeted consumer groups, such as arthritis sufferers, or specialized medical constituencies, such as dietitians or orthopedic surgeons, ScienceDialogueTM cultivates advocates and educates target audiences through the right communications vehicles, with the right message at the right time.”

MWW Group is currently utilizing ScienceDialogueTM in several research assignments. The agency is promoting several studies for Natural Health Science, including new research that shows how French maritime pine bark extract, Pycnogenol®, can help reduce leg and ankle swelling during air travel. MWW Group was also tapped by Acatris to communicate research on flax lignans. The agency has earned extensive news coverage of these studies, including features in major consumer magazines, television health segments and bylines in medical community publications. MWW is also creating online resources and arranging speaking engagements at trade shows and congresses.

The ScienceDialogueTM process will be implemented by MWW’s scientific marketing specialists, medical writers, brand positioning experts and consumer education professionals.

About MWW Group
This is the third consecutive year that MWW has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, and healthcare. Headquartered in East Rutherford, N.J., MWW has seven full-service offices representing national and multinational companies, including Sun Microsystems; McDonald's; Nikon; Bank of America; Bally Total Fitness; FreshDirect; New Jersey Lottery; Dassault Falcon; Trans World Entertainment; Scottish Enterprise; Verizon; CIT Group, Inc.; Oxford Health Plans; Roche; The Mills Corporation; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit

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Chris Savarese
[email protected]

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