new beverages that offer eye health benefits
DES MOINES, IOWA (June 19, 2002) – Kemin Foods, L.C. announced today that its FloraGLO® brand of lutein—a nutrient that is found in vegetables and dietary supplements, and promotes long-term eye health—is being introduced in three new national consumer products from Ross Products Division of Abbot Laboratories, Sunsweet Growers and Country Pure Foods. All three products are already, or soon will be, available nationwide in grocery stores.
Ross Products has reformulated its Ensure® brand nutritional supplement beverage with 500 mcg. of FloraGLO lutein per serving, and includes a burst on the front of the package that reads “Now! Lutein To Help Support Eye Health.”
Fruit Well™ Eye Power is produced by Country Pure Foods and marketed under its flagship brand, Ardmore Farms®. Eye Power contains FloraGLO Lutein as well as thiamin, folate, and Vitamins A, C and E and will be found in the chilled orange juice section.
“We share our customers’ confidence in lutein as a difference-maker in the category,” says Alex Fink, strategic marketing manager at Kemin. “The scientific evidence is growing.1-4 Consumer awareness of lutein’s eye-health benefits is growing.5 And support by the medical community is growing.6
“We also know that consumers cite value and nutrition as primary drivers for their shopping decisions, so it’s pretty clear that the market is ready for food and beverage products with added lutein,” adds Fink.
“We’re extremely pleased that three national consumer brands have formulated new products with FloraGLO Lutein,” Fink says. “And we expect other manufacturers to jump on board soon.”
Kemin will make these new product announcements the focus of its participation at the annual Institute of Food Technology (IFT) tradeshow in June to support FloraGLO Lutein’s introduction into the food and beverage category. Also at IFT, Kemin will sample foods and beverages with added lutein that represent the additional categories for which it achieved GRAS status this month.
FloraGLO Lutein is the only lutein that is GRAS (Generally Recognized As Safe) for specific beverages and food products. At suggested use levels, FloraGLO Lutein does not affect the taste, texture or aroma of a formulation. Kemin has made a major investment to support research and development of food manufacturing partners by expanding their manufacturing operation and designing a modern food applications center which the company unveiled in March.
Lutein (LOO-teen) is a nutrient found predominantly in vegetables, particularly in dark green, leafy vegetables such as spinach and kale. It promotes long-term eye health in two ways. First, lutein acts as a light filter, protecting the eyes from some of the damaging effects of the sun. Lutein’s second function, as an antioxidant, is to protect the eyes from the damaging effects of aging. A growing amount of scientific evidence shows a clear association between a diet rich in lutein and a decreased risk of cataracts and age-related macular degeneration (AMD), the leading cause of blindness in the United States for people over age 65.
About Ross Products Division of Abbott Laboratories
Abbott Laboratories is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals, nutritionals, and medical products, including devices and diagnostics. The company employs approximately 70,000 people and markets its products in more than 130 countries.
About Sunsweet Growers
Sunsweet Growers Inc., established in 1917, has more than 80 years of experience and heritage in producing the highest quality dried fruits. The California-based cooperative of 600 grower/members is the worldwide leader in dried plums and related products. Most recently, the product portfolio has been expanded to include a full line of dried fruit snacks and fresh fruit; all designed to fit today’s need for healthy and convenient food choices.
About Country Pure Foods
Ardmore Farms® is the flagship brand of Country Pure Foods, Inc., one of the largest independent juice suppliers in the United States serving the foodservice, retail and co-pack channels with manufacturing facilities in Akron, Ohio, Ellington, Conn., and DeLand, Fla.
About Kemin Foods
Kemin Foods, L.C. is a global manufacturer and marketer of natural ingredients for the food/beverage, vitamin/dietary supplement, and personal care markets. Headquartered in Des Moines, Iowa, the company is part of Kemin Industries, which has manufacturing facilities in Iowa, Texas, Belgium, China, India, Singapore and Thailand. Kemin Foods is the maker of FloraGLO Lutein, the only purified, patented and purified form of lutein on the market today.
For more information about FloraGLO Lutein, contact Alex Fink at Kemin Foods at 515-248-4000 or email@example.com. To learn more about lutein, visit the Lutein Information Bureau Web site at www.luteininfo.com.
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1. 1997 University of Utah study led by Dr. Paul Bernstein
2. 1994 Harvard University study led by Dr. Johanna Seddon
3. 1999 Beaver Dam study led by Dr. B. Lyle
4. 2000 Johns Hopkins University study conducted by Dr. Gislin Dagnelie
5. 2002 Market Facts
6. 2001 Eye health study conducted by Jefferson Davis