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Natren Appoints New Age Marketing to Represent Brand Across Canada

VANCOUVER, BC (March 20, 2006) - Natren, Inc., a California manufacturer of premium probiotics, is pleased to announce that they have appointed New Age Marketing Inc. to represent the Natren brand across Canada. New Age will represent Natren to the retail class of trade including natural foods stores, pharmacies, and mass market. This partnership is effective March 1, 2006.

Probiotics, the term used to refer to the trillions of beneficial bacterial micro-organisms that exist in our bodies, are one of the fastest growing categories in the natural foods market. They are essential to maintaining the health of our digestive and immune systems, aiding digestion, and keeping pathogens in check.

New Age Marketing, based in White Rock, BC, is a full service brokerage with representatives across Canada. They will be responsible for further building the company’s growth and expanding the representation and promotion of the brand across the retail market.

“New Age has a strong team of people and is well positioned across the country to be able to service our account base and reach for the new opportunities to take the brand to the next level. Their team provides the experience, support, and well established contacts that will help Natren to continue its strong sales growth and achieve our expansion strategies “, states Greg Semkuley, Natren Canada’s National Sales Director.

Established in 1982, Natren, Inc. is a premier company of probiotics in North America and as an International Drug Good Manufacturing Practices (cGMP) manufacturer is a recognized world leader in the manufacture, distribution and education of probiotics to retailers, practitioners, and medical professionals. Natren is the only probiotic company that formulates, manufacturers, markets, and sells its own products. Natren Probiotics of Canada is a wholly owned subsidiary of Natren Inc., a privately held company located in Westlake Village, CA. Natren products are distributed in twelve countries and available in Canada through Purity Life Health Products of Acton, ON.

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