Natrol Acquires U.S. Rights to Promensil(R) and Trinovin(R) Brands from Novogen

CHATSWORTH, Calif. and STAMFORD, Conn., Oct 23, 2006 /PRNewswire-FirstCall via COMTEX/ -- Natrol, Inc. (NTOL) , a premier manufacturer and distributor of nationally branded nutritional products, today announced it has licensed the U.S. rights to the Promensil(R) and Trinovin(R) brands from Novogen Limited (NVGN) , an Australian-based biotechnology company.

The Promensil and Trinovin brands are dietary supplements based on red clover isoflavones that are designed to meet specific health needs of aging adults.

Wayne M. Bos, President and CEO of Natrol, stated, "We are excited about our acquisition of the U.S. rights to Promensil and Trinovin. This acquisition expands Natrol's product reach and capabilities with extensive science that will leverage our promise to provide premium benefits to our customers with quality and reliability." He added, "We will capitalize on our strengths in operations, marketing, sales and distribution to build upon the market presence already established for these brands."

Christopher Naughton, CEO of Novogen, said, "Novogen is extremely pleased to have secured Natrol as its exclusive licensee for Promensil and Trinovin in the U.S. Natrol brings marketing expertise and the product critical mass that will enable the premium brands Promensil and Trinovin to be elevated to their potential in the U.S. marketplace."
He added, "We believe by out-licensing our dietary supplement lines in the U.S., Novogen can focus more resources on bringing its biopharma product offerings into the marketplace."

Promensil is a dietary supplement, clinically shown to relieve menopausal symptoms, including hot flashes and night sweats, and maintain bone and heart health. Promensil currently is distributed through mass and super center, chain drug and grocery stores, the health food channel, and direct sale over the Internet. Promensil is sold globally in 12 countries, including the U.S.

Trinovin, which was first sold in the U.S. in 1999, helps maintain prostate and urinary health. Trinovin currently is distributed through the health food channel and direct sale over the Internet.

About Natrol
Founded in 1980, Natrol, Inc. (NTOL) is a diversified nutrition company that manufactures and distributes premium branded nutritional supplements, herbal teas and sports nutrition products under the Natrol(R), Laci Le Beau(R) and Prolab(R) brands, respectively. Natrol markets approximately 50 product categories with more than 500 stock-keeping units (SKU's) designed to meet a wide range of consumer needs. The products are available at thousands of food, drug, mass market and independent health food stores, catalogs and Internet sites, gyms and specialty stores nationally and in select foreign countries. For more information, visit

About Novogen
Novogen Limited (NVGN) is an Australian biotechnology company which has patented isoflavone technology for the treatment and prevention of degenerative diseases and disorders. Over the past ten years, Novogen has conducted the largest and most comprehensive isoflavone clinical testing programs in the world. Novogen is involved in drug discovery and product development for disorders that are commonly associated with aging and coordinates an international clinical research and development program with external collaborators, hospitals and universities. For more information, visit

The statements made in this press release which are not historical facts including statements regarding expectations for future growth of revenue and profits and trends concerning net sales, are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. You should be aware that either company's actual results could differ materially from those contained in the forward-looking statements, which are based on either company's current expectations and are subject to a number of risks and uncertainties, including, but not limited to, adverse trends in the dietary supplements industry; intense competition; adverse effects of unfavorable publicity regarding particular products or either company's industry generally; the risks resulting from either company's dependence upon, collaboration or contractual arrangements necessary for the development, manufacture, commercialization, marketing, sales and distribution of any products; either company's dependence on the introduction of successful new products; either company's ability to protect its patents or proprietary rights and obtain necessary rights to third party patents and intellectual property to operate its business; either company's ability to operate its business without infringing the patents and proprietary rights of others; general economic conditions; either company's ability to gain market share and shelf space in each of its distribution channels; either company's experiencing high rates of product returns; adverse government regulation; as well as those factors set forth under the heading "Risk Factors" in Natrol's Annual Report on Form 10-K for the year ended December 31, 2005 and in either company's other filings with Securities and Exchange Commission.

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