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Natrol Omega-3 First Place in HPB Top New Products

Chatsworth, Calif. — -Mar. 13, 2003 — Natrol, Inc. (NASDAQ: NTOL – news), a leading manufacturer and distributor of nationally branded nutritional products, was honored by Health Products Business Magazine for its high quality Omega-3 dietary supplement, taking first place in the 2002 Top New Products Awards for being “best in category.” Each year, the HPB Awards recognize products that lead the pack in innovation, quality and packaging.

“Consumers are rapidly absorbing the overwhelming scientific data supporting essential fatty acids,” reports Peter Leighton, Vice President of Marketing and Product Development, “and Natrol has emerged as the leader in EFAs with a complete, innovative and high-quality line of products.

“Our Omega-3 product yields the same omega-3 as three servings of fish per week,” Leighton added, “and we offer a complete range of quality EFA products like Flax Seed Oil, Borage Oil, Omega-3 Complex, and Omega-3 Glucosamine.” He noted that according to Health Focus, consumer awareness of Omega-3 currently exceeds 55 percent; and that NMI showed consumer use of Omega-3 doubling from 2000-2001.

Natrol‘s extensive product line of more than 200 supplements includes such well-known products as Natrol Melatonin, Natrol Complete Balance and the hugely successful Natrol Ester-C.

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