Natural Alternatives International, Inc. Signs Long-Term License Agreement With Jennifer O'Neill

Movie Star, Author and Model Jennifer O'Neill Teams Up With Natural Alternatives International, Inc.

SAN MARCOS, Calif., April 2 -- Natural Alternatives International ("NAI"), Inc. (Nasdaq: NAII), a leading formulator and manufacturer of customized nutritional supplements announced today it entered into an exclusive worldwide licensing agreement with Jennifer O'Neill, the internationally acclaimed film and TV star, spokeswoman, author, artist and former Cover Girl model. NAI and O'Neill will collaborate in the development and marketing of the Jennifer O'Neill Signature Line(TM), a unique line of health and beauty care products.

The Jennifer O'Neill Signature Line(TM) will include a broad range of nutritional supplements and skin care products. When used together, the supplements and skin care products work to revitalize and rejuvenate the body from the inside out, while enhancing the skin's natural beauty. In addition to NAI's expertise in nutritional supplements, NAI and O'Neill have partnered with world-class formulators and skin care professionals to deliver a unique, non-animal tested, botanically based skin care regimen to treat and prevent visible signs of aging and to promote radiance for a younger, healthier appearance. This product line targets the lifestyle and profile of today's active woman who demands superior quality and reliable products that deliver visible results to help her feel and look her best.

Jennifer O'Neill became a household name with her starring role in the classic film "Summer of 42" and continued that notoriety in subsequent years playing alongside legendary Hollywood icons. She continues to be a force in the entertainment industry through frequent TV, film and radio appearances, as well as serving on the board of Media Fellowship International. Having endured many personal tragedies and inner turmoil, O'Neill is a living example of a strong, dedicated and passionate woman. Based on life's learning experiences detailed in her autobiography "Surviving Myself" and her most recent book "From Fallen to Forgiven," O'Neill now speaks to tens of thousands of women across the country on a vast array of women's issues. A mother of three and grandmother of four, O'Neill is also an advocate of charitable causes having served as chairperson for the American Cancer Society and the March of Dimes in addition to supporting the Retinitis Pigmentosa and Arthritis Foundations. Currently, she is the national spokesperson for "Silent No More" in support of women's health issues. Continuing her childhood love of animals, O'Neill successfully breeds, raises, trains and shows champion jumping horses from her farm in Nashville, Tennessee.

The Jennifer O'Neill Signature Line(TM) will be available on April 28, 2003 in the U.S. For more product information, please log on to or call 1-866-8JONEILL.

NAI, headquartered in San Marcos, California, is a leading formulator and manufacturer of customized nutritional supplements that provides strategic partnering services to its customers. The Company's comprehensive partnership approach offers a wide range of innovative nutritional products and services to the client including: scientific research, clinical studies, customer- specific nutritional product formulation, product testing and evaluation, marketing management and support, packaging and delivery system design, regulatory review and international product registration assistance. For more information about NAI, please see our website at .

This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934 that are not historical facts and information. These statements represent the Company's intentions, expectations and beliefs concerning future events, including, among other things, expectations and beliefs with respect to future financial and operating results and the ability to sustain profitability, maintain adequate financing, improve liquidity, maintain revenue growth and implement its strategic plan. The Company wishes to caution and advise readers that these statements involve risks and uncertainties that could cause actual results and outcomes for future periods to differ materially from any forward-looking statement or views expressed herein. The Company's financial performance and the forward-looking statements contained herein are further qualified by other risks including those set forth from time to time in the documents filed by the Company with the Securities and Exchange Commission, including NAI's most recent Quarterly Report on Form 10Q and its Annual Report on Form 10-K.

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