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Natural Emphasis Launches Fuel Natural Endurance Bars

Organic "Real Food" Ingredients Offer Powerful Nutrition and Great Taste

Toronto, Ontario – With sales growing by 25% in 2003 to more than $1 billion in sales, nutrition bars are one of the hottest categories in the U.S. food market. But many are just glorified candy bars, or are concoctions formulated in laboratories using over-processed ingredients. Natural Emphasis has introduced something healthy and different - three delicious organic varieties of Fuel Natural Endurance Bars - Chocolate Crunch, Apple Caramel and Chocolate Espresso.

Fuel Natural Endurance Bars are certified organic and are made with real food ingredients - instead of a mix of powders, isolates and derivatives like most others on the market. Only fresh whole seeds, nuts and grains are used to produce Fuel Natural Endurance Bars, making them healthy alternatives that taste great, have a kind texture and are easy to digest. Each 1.6-ounce bar is foil wrapped for freshness.

Natural Emphasis refers to their innovative organic products as endurance bars because they are well-balanced and have proven that they can perform in extreme endurance activities such as 5-day adventure races through the jungles of the Amazon and on the frozen barrens of the Northwest Territories in Canada (they don't melt or freeze). Nutritionists generally agree that a balanced diet should consist of about 55-60% carbohydrate, 25-30% fat, and 15% protein. Despite the fact that Fuel Natural Endurance Bars are made from a recipe, not formulated in a lab, they contain this recommended nutrition profile.

A good example of the nutritious whole ingredients in Fuel Natural Endurance Bars is hemp seed, one of the most nutritious foods in nature that offers amazing levels of protein, essential fatty acids, and fiber, as well as an array of other vitamins and antioxidants. Hemp seed is among nature’s richest sources of complete protein. Of its protein total, hemp seed contains 66% “edestin,” proteins which are pre-cursors to such vital body components as hormones, hemoglobin, enzymes and antibodies. This edestin structure is the highest in the plant kingdom.

Hemp seed protein does not contain gluten and is free of the enzyme inhibitor found in soy and other legumes and grains which can prevent protein absorption and cause gas and other digestive challenges. Hemp’s protein contains all of the essential amino acids in more nutritionally significant amounts and at a ratio closer to “complete” sources of protein (like meat, milk and eggs) than all other seeds except soy.

Fuel Natural Endurance Bars are a fast and convenient way to get energy for people that are on the go and they are made with only the finest organic and certified kosher ingredients. No preservatives, sugar, or GMOs are added - and they are gluten- and dairy-free. Health-conscious people with active lifestyles appreciate the fact that they are high in healthy mono- and poly-unsaturated fats, low in unhealthy saturated fats, and contain no Trans-Fats.

Based in Toronto, Ontario, Natural Emphasis was founded in 1995 with a focus on environmentally-friendly and people-friendly products. Fuel Bars can be purchased at a growing number of natural food markets in the U.S. and Canada, such as Whole Foods. For more information, please visit, or call 888-476-5543.

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