FORT LAUDERDALE, Fla., Nov 01, 2004 (PRIMEZONE via COMTEX) -- Natural Harmony Foods, Inc. (Pink Sheets:NHYF), a producer and marketer of unique, natural protein foods, today announced its intention to launch a direct-to-consumer division for the company's SoyLean(r) brand products. In response to a recent wave of publicity about, and demand for SoyLean(r), the company will offer the full line of SoyLean(r) brand products online at www.naturalharmonyfoods.com beginning next month.
"Following last month's American Dietetic Association's Food & Nutrition Conference & Expo in Anaheim, California, Natural Harmony Foods received so many requests for access to product that we began to explore the possibility of a direct-to-consumer venture," said Sam Dewar, CEO and founder of Natural Harmony Foods. "After extensive due diligence, we believe such an operation will not only be profitable, but that it will create a significant new revenue stream for our company. The national brand awareness should create a reservoir of users with ready demand as we roll SoyLean(r) out to new areas over the next year."
Natural Harmony Foods anticipates that SoyLean(r) brand products will be available in supermarkets and natural foods stores all along the East Coast by Q2 2005; the full national rollout is expected to follow over the next 18 months. SoyLean(r) brand products are targeted at a broad range of consumers who enjoy the taste and texture of real meat but who want to eat healthier. Of course, the products are ideal for diabetics and obese individuals.
The U.S. Department of Health and Human Services has now defined obesity as a disease. Further, patients being professionally treated for weight issues or diabetes may be eligible for deductions on the cost of foods appropriate for their condition. Also, some insurance companies now cover the cost of professional weight management in their policies.
Natural Harmony Foods owns the popular SoyLean(r) brand, which marries the taste and nutrition of natural, lean beef, chicken and pork with the health benefits of soy. The company's trial products were introduced in 2002 in Southern Florida Publix supermarkets, where they were the first meat products ever to gain U.S. government approval to include the soy heart health claim on their labeling.
For full retail commercial production, Natural Harmony Foods intends to launch a line of five products in the coming months. These will include the company's signature SoyLean(r) Flame Broiled Beef Patties alongside four new items: SoyLean(r) Breakfast Sausage, SoyLean(r) Chicken Patties, SoyLean(r) Beef Meatballs, and SoyLean(r) Chicken Strips.
About Natural Harmony Foods
Natural Harmony Foods, Inc. (Pink Sheets:NHYF) is an innovative food company dedicated to producing healthy, flavorful, convenient foods that fit the lifestyles of individuals looking to make better, health conscious diet choices without sacrificing taste. For more information about Natural Harmony Foods, SoyLean(r) products, and helpful Internet links, please visit www.naturalharmonyfoods.com. NHYF Shareholders are encouraged to register on the "Investor Relations" page to receive ongoing Natural Harmony Foods news updates.
Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. Natural Harmony Foods disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, and changes in our business strategies.