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Natural Health Trends Corp. Appoints William Wong as Senior VP - Greater China and Southeast Asia

DALLAS, Texas, Feb 7, 2005 (BUSINESS WIRE) -- Natural Health Trends Corp. (NHLC), an international direct-selling company, today announced it has appointed William Wong as Senior VP - Greater China and Southeast Asia of its Lexxus division.

Mr. Wong, a Singaporean citizen, 35, comes to Natural Health Trends Corp. from his own direct-selling consulting firm, Asia Direct Selling, which assists international companies in their expansion into Asia.

Prior to founding ADS Consulting, Mr. Wong was the country manager and director for Amway in Singapore from January 2002 to April 2004. He orchestrated Amway's entry into the Singaporean market in April 2002, recruited staff and grew the business to revenues of $17.5 million per year. He also introduced the new concept of Customer Relationship Management and oversaw its development for Amway in the countries of Malaysia, Singapore and Brunei.

Before joining Amway, Mr. Wong spent almost two years as managing director of, an e-commerce company that managed loyalty programs for companies such as AIA, AIG and Lucent Technologies.

Mr. Wong was an East Asian marketing specialist for Exxon/Mobil for three and a half years. His experience includes card marketing and sales for programs like Mobil Easipay and Speedpass, advertising and the loyalty program for both Esso and Mobil in Singapore.

He began his career as a mechanical engineer with Hewlett-Packard following his studies at Nanyan Technological University, where he was awarded a Bachelor's degree in Mechanical Engineering (Hons). He has since earned a graduate diploma in marketing from the Marketing Institute of Singapore and an MBA from the University of Louisville.

Mark Woodburn, President of Natural Health Trends Corp., said, "William is the ideal candidate for this position, combining local knowledge with international experience, and in particular direct-selling experience. I have a great respect for his proven abilities and talents and his dedication to hard work. We expect that his broad experience in Asia will be of immense value to Natural Health Trends Corp."

Mr. Wong said, "Natural Health Trends Corp. is a vibrant and growing company, and I look forward to helping our division grow. We have a very positive view of direct-selling in Asia, and it is fertile ground for the right company with the right products. Natural Health Trends Corp. fits that description perfectly."

Natural Health Trends Corp. is an international direct-selling company operating in more than 30 markets throughout Asia, North America and Eastern Europe. The Company markets premium quality personal care products under the Lexxus brand and markets its nutritional supplement products under the Kaire brand. Additional information can be found on the Company's website, and management encourages interested parties to register for updated corporate information via e-mail on the Company's homepage,

This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be affected by certain risks and uncertainties described in the company's filings with the Securities and Exchange Commission. The company's actual results could differ materially from such forward-looking statements.

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