Natural Health Trends Corp. to Enter South Korean Market in Second Quarter

DALLAS, TEXAS - April 4, 2003 - Natural Health Trends Corp. (OTCBB: NHLC) today announced that its Lexxus subsidiary plans to enter the South Korean market in the second quarter of 2003.

Terry LaCore, Chief Executive Officer of Lexxus commented, "South Korea will be the next market we open in our record setting international expansion. Personally, I am so committed to the Korean market that I have been living in Korea for the past three weeks, and I plan to continue living here until we open for business. We have waited for over two years to assemble both the capital and management experience to succeed in this venue, and we are positioning ourselves to thrive in this market."

Mark Woodburn, President of Natural Health Trends Corp. added, "We have been putting an infrastructure in place in Korea as quickly as possible, and we are excited about the potential of the Korean market. The World Federation of Direct Selling Associations reports that South Korea is the third largest market in the world for direct sales, with sales in excess of $2.9 billion annually. A small fraction of this business could be very significant to our overall success."

About Natural Health Trends Corp.
Natural Health Trends Corporation is an international direct-selling company operating in more than 29 markets throughout Asia, North America and Eastern Europe. The Company markets premium quality personal care products under the Lexxus brand and markets its nutritional supplement products under the Kaire brand. Additional information can be found on our website at, and we encourage interested parties to register for updated corporate information via e-mail on the Company's homepage.

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