WASHINGTON, D.C. (April 3, 2008) – The Natural Products Association (www.NaturalProductsAssoc.org ) today announced a new partnership with Penton Media, Inc. aimed at expanding its annual trade show, Natural MarketPlace. Under the agreement, Penton will acquire certain assets related to the show from the Natural Products Association, and Penton’s New Hope Natural Media Group will manage the show in partnership with the association, beginning in 2009. This year’s 71st annual edition of Natural MarketPlace will take place July 17-19 in Las Vegas, Nev. The show brings together retailers, suppliers, manufacturers and other industry leaders to discuss industry trends, explore business opportunities, and exchange information. “We’re excited about this new arrangement because it will keep our trade show growing stronger and let us get back to the work we do best: serving our members. This is a sign of a mature industry and reflects the trend in association trade show management these days, which is to bring in the professionals with the depth, breadth and experience to help a show reach its potential,” said David Seckman, executive director and CEO of the Natural Products Association. “We look forward to working with the NPA [Natural Products Association] to make Natural MarketPlace even more successful for exhibitors and attendees,” said Fred Linder, senior vice president of Penton Media. “Another factor in this decision was how to keep membership dues at a minimum while keeping our quality of service at a premium, and a growing trade show is key to that equation. We’re convinced that this arrangement will offer us the best return on our investment and give us the resources we need to keep the Natural Products Association as the industry leader,” added Seckman. Penton Media, Inc. is the largest independent business-to-business media company in the United States, serving more than six million business professionals every month. The company produces more than 150 events annually. For additional information, visit www.penton.com. The Natural Products Association ( www.NaturalProductsAssoc.org) is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. The association represents more than 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.