Natural Products Association Work Group Aims to Define “Natural” for Personal Care Products

The association plans on providing a standard definition within a year

Las Vegas, Nev (July 21, 2007): The Natural Products Association has formed a work group to determine a definition for the term “natural” as it applies to personal care products. The association is encouraging broad participation from its members who have a stake in natural personal care, especially those who manufacture and distribute these products. There is currently no legal or regulatory definition of the word “natural” as it applies to cosmetics, health and beauty care.

“Arriving at a clear definition for use of the word natural is something both our industry and consumers want,” said Daniel Fabricant, Ph.D., vice president of scientific and regulatory affairs for the Natural Products Association, who is staffing the work group. “There has already been a strong foundation laid for use of this term. With active participation by the work group and outreach we are certain to arrive at a definition that industry and others will embrace.”

The work group is chaired by Mike Indursky of Burt’s Bees, and other participants include Aubrey Organics, and Dr. Bronner’s Magic Soaps. The goal of the group is to have a working definition of the term natural within a year. Those interested in participating should contact Dr. Fabricant at (202) 223-0101, ext. 102.

About the Natural Products Association
The Natural Products Association is the nation’s largest and oldest non-profit organization dedicated to the natural products industry. The association represents nearly 10,000 retailers, manufacturers, wholesalers and distributors of natural products, including foods, dietary supplements, and health/beauty aids.


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