Natural Products Expo Asia 2008 Receives U.S. Department of Commerce Certification

HONG KONG, May 06, 2008 (BUSINESS WIRE) -- Natural Products Expo Asia (, produced by Penton Media, has received U.S. Department of Commerce certification as a premier trade show for U.S. natural, organic, and nutrition product companies seeking international buyers and strategic partners. The upcoming Natural Products Expo Asia event will be held June 26-28 2008 at the Hong Kong Convention and Exhibition Center.

The Trade Fair Certification Program helps bring American companies together with international business partners in the world's leading marketplaces. Commercial staff from the U.S. Consulate in Hong Kong will be present at the show to assist participating U.S. firms with their export needs and to help generate leads and facilitate contacts between U.S. exhibitors and trade visitors from throughout the greater Asia/Pacific region.

The U.S. pavilion has been the largest country pavilion at Natural Products Expo Asia since the show's debut and this year is expected to feature an array of natural and organic products from up to 50 exhibitors.
In addition to the Department of Commerce, Natural Products Expo Asia has received recognition and support from the following industry associations:

-- China Healthy-product Quality Association Committee
-- Hong Kong Organic Farming Association
-- Hong Kong Organic Resource Centre
-- International Alliance of Dietary/Food Supplement Associations
-- Korea Health Supplement Association
-- Natural Association of Sustainable Agriculture Australia (NASAA)
-- Nippon Pharmacy Association
-- Organic Federation of Australia (OFA)
-- Organic Food Development Centre (OFDC), State Environmental Protection Administration, China
-- Taiwan Natural & Organic Association

Penton's New Hope Natural Media ( division is a leading media resource and information provider for the natural, organic and healthy products industry with print, in-person/event, and e-business products and services. Penton Media, Inc. is the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month. The company's market-leading brands are focused on 30 industries and include 113 trade magazines, 145 Web sites, 150 industry trade shows and conferences, and more than 500 information data products. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its coinvestors.

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