Natural Products Sales Top $36 Billion in 2002

BOULDER, Colo.--June 16, 2003--American shoppers spent nearly $36.4 billion on natural and organic products in 2002, according to research published in the 22nd Annual Market Overview in the June issue of The Natural Foods Merchandiser. The Natural Foods Merchandiser ( is the leading trade magazine serving the natural and organic products industry and is read by more than 15,000 retailers, industry leaders and trend watchers each month.

In a year of economic stagnation, natural products sales increased 6.6 percent across all sales channels, including supermarkets, mass marketers, direct marketers and the Internet. Sales of organic products rose 17.3 percent in natural products stores in 2002.

Some of the healthiest gains were in organic produce, up 33 percent; frozen and refrigerated foods, up 18 percent; nutrition bars, up 20 percent; organic beer and wine, up 56 percent; and nondairy beverages such as soy and rice milk, up 13 percent. Additional statistics and facts about one of the nation's fastest-growing consumer segments may be found in The Natural Foods Merchandiser's Market Overview.

"The Overview provides the most comprehensive and current data on retail sales of natural and organic foods, personal care products and supplements," said the publication's editor, Marty Traynor Spencer. "The consistent growth of the industry indicates that consumers are becoming more interested in their health and in a healthier environment."

The Market Overview is produced jointly by The Natural Foods Merchandiser and its San Diego-based sister publication, Nutrition Business Journal, a leading source of market research and strategic business information for manufacturers and suppliers in the nutrition industry.

Data is gathered through The Natural Foods Merchandiser's annual Store Survey of more than 560 stores or chains, from the largest national "supernatural" chains to small independent vitamin and health food stores. Mass market and consumer data was compiled from The Hartman Group, Natural Marketing Institute, SPINS/ACNielsen, Multi-Sponsor Surveys, Sloan Trends & Solutions, Health Focus, Information Resources Inc., Whole Foods Magazine and others.

For more information about the data in The Natural Foods Merchandiser Market Overview, call Editor Marty Traynor Spencer at (303) 998-9352. For information about research methodology, call Nutrition Business Journal Research Director Patrick Rea at (619) 295-7685, ext. 21. Please consider us your resource on the natural/organic industry.

About New Hope Natural Media

New Hope Natural Media publishes The Natural Foods Merchandiser and Nutrition Business Journal as well as The Natural Grocery Buyer, the only conventional grocery store trade publication dedicated to natural and organic products trends and merchandising strategies; Delicious Living, a natural lifestyle magazine; and Functional Foods & Nutraceuticals, a global publication targeting manufacturers and suppliers. For more information, visit

New Hope also produces the two largest natural products trade shows in the United States: Natural Products Expo East in Washington, D.C., Sept. 4-7, 2003, and Natural Products Expo West in Anaheim, Calif., March 4-7, 2004.

New Hope is a division of Penton Media, Inc. (NYSE: PME - News), a leading diversified business media company that produces market-focused magazines, Web sites, trade shows, and conferences. For more information, visit

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