Naturally Boulder Announces Board Election Results

After a two-week voting period among Naturally Boulder members, the organization welcomes six new board members and honors three members that are moving on from their positions on the board. As Naturally Boulder has recently become a membership-based organization, this is the first series of board elections that have been voted on by the member constituency. Naturally Boulder is an economic development initiative established in 2005 by the City of Boulder to promote the growth of natural and organic products companies in the Boulder/Denver region.

The new board members represent a variety of natural and organic products industry backgrounds, from entrepreneurs, to marketing and communications specialists, to a regional Whole Foods Senior VP. Diversity is an important aspect when considering the make-up of the association’s board in order to bring a variety of different viewpoints to the table when making decisions and considering the future direction of the organization. “It is all about balance,” says Linnea Simons, Naturally Boulder Chair, ”to ensure that all positions within the natural products business world are represented—from entrepreneur to CEO.”

The Naturally Boulder bylaws provide that the board may consist of up to 15 members, and board terms are for a period of two years. Three board members, Parry Andvik, Natural Rx Brokers, Catherine Hunziker, Wishgarden Herbs, and Doug Radi, Rudi’s Bakery, will remain on the board to fulfill their two-year term. Six board members were subject to re-election: Frances Draper, Boulder Economic Council, Ellen Feeney, White Wave Foods, Steve Hoffman, The Organic Center, Arron Mansika, Boulder’s Best Organics, Mark Menagh, Boulder Farmer’s Market, and Linnea Simons, Caplan and Earnest LLC. The board members who have completed their service are Joan Boykin, Boykin Consulting, Sylvia Tawse, Fresh Ideas Group and Dan Heiges, Sprout Foods. Naturally Boulder is grateful for their service and thanks them for all they have contributed.

The Naturally Boulder membership has elected the following additional individuals to fill the open seats on the board: Mara Fleishman National Marketing Manager, Whole Foods Market; Mark Law, Senior VP, Rocky Mtn. Region, Whole Foods Market; Carla McCabe, National Account Manager, Fresca Foods; Seth Mendelson Owner, Simply Boulder Foods; Sonja Tuitele, Communications Director, Aurora Organic Dairy; and Rick Werner, General Manager, Earth Balance.

The new board will not only serve to continue the promotion of natural and organic products business development and growth in Boulder, but also will focus on new and innovative ways to do so, including expanding educational offerings and exploring new, unique ways to generate revenue for the 501c6 nonprofit trade organization. “We are excited to have new, experienced individuals on the board to bring fresh ideas on ways the organization can positively impact Boulder’s economy and the natural and organic products industry,” says Steve Hoffman, Vice President of Naturally Boulder.

The new board members will be introduced at this year’s 5th Annual Naturally Boulder Days conference. Naturally Boulder Days, held September 2-3 at the Millennium Harvest House Hotel in Boulder, is the association’s premier annual business conference and networking event for natural and organic products entrepreneurs. Naturally Boulder Days offer an exciting and resource-rich program covering topics of interest for new business owners and savvy veterans. To learn more and register for the conference, visit

The new Naturally Boulder board members will begin their term at the August Naturally Boulder monthly board meeting on August 6. For biographies and information on the board, visit

About Naturally Boulder

Naturally Boulder’s mission is to solidify Boulder as the epicenter of the natural products industry and to support emerging businesses to launch and stay in Boulder, Colorado—and also to draw like businesses to the region. We promote natural and organic products and services in Boulder through various events and educational opportunities. Established in 2005 as an economic development initiative by the City of Boulder and the Boulder Economic Council, Naturally Boulder provides support to help grow area natural and organic products businesses, helps to retain existing natural products businesses, attracts natural products companies to the region, mentors new business leaders, and promotes Boulder as a center for the natural and organic products industry. Visit for more information.

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