Nature Made Announces New Advanced Supplements with Phytonutrients

NORTHRIDGE, Calif., May 19, 2004 (BUSINESS WIRE) -- According to the National Center for Disease Control(a), more than 77 percent of Americans are not receiving the recommended daily intake of five or more servings of fruits and vegetables. Pharmavite, makers of Nature Made(R) vitamins and minerals, announces their new Advanced Supplements that are enhanced with phytonutrients that meet the antioxidant equivalent of one daily serving of fruits and vegetables.

Phytonutrients, a naturally occurring substance commonly found in fruits and vegetables, help to diminish harmful effects of physical, mental and environmental stress. Phytonutrients, also known as photochemicals, optimize the body's utilization of essential nutrients and protect the body's cells from accelerated aging caused by free radicals, in turn positively influencing overall health.

Nature Made Advanced Supplements are specifically formulated to enhance the benefits provided by each vitamin and mineral. Each daily dose contains phytonutrients that supply the antioxidant activity equivalent to approximately 500 ORAC (Oxygen Radical Absorbance Capacity) units or one serving of fruits and vegetables.

"Nature Made Advanced B, C, E and Calcium Supplements are science-based vitamins and minerals that offer enhanced health benefits and the powerful antioxidant activity of phytonutrients," said Steven Yannicelli, Ph.D., R.D., Pharmavite director of continuing education. "It's important to understand that the Nature Made Advanced Supplements don't replace the daily need for fruits and vegetables, but help to improve the lack of antioxidant activity associated with the intake of this food group."

Nature Made Advanced Supplements

-- Advanced B ($8.99) (60 count): Daily dose contains a perfect
ratio of key B vitamins including B-6, B-12 and Natural Folic
Acid (Metafolin), which is more readily absorbed by the body,
to help lower homocysteine levels and improve heart health.

-- Advanced C ($8.99) (50 count): Daily dose helps to enhance the
body's utilization of Vitamin C and support a healthy immune
system with a powerful combination of the antioxidant Ester C
and bioflavonoids.

-- Advanced E ($9.99) (50 count): Daily dose offers strong
antioxidant power with a dynamic combination of natural mixed
tocopherols and mixed tocotrienols, and by providing both
Natural Vitamin E and Gamma E, which has additional
antioxidant properties, to help maintain a healthy heart.

-- Advanced Calcium ($8.99) (100 count): Daily dose includes a
special blend of Calcium Carbonate and Calcium Citrate,
Magnesium, Vitamin D and Zinc, which helps to increase the
body's absorption of calcium and improve bone strength.

Nature Made Advanced Supplements are available in the vitamin and supplement aisle at food, drug and mass stores nationwide. Consumers can also call 1-877-866-2539 toll-free or visit The Nature Made Wellness Advisor at

(a) National Center for Disease Control.

About Pharmavite LLC

Founded in 1971, Northridge, California-based Pharmavite LLC manufactures and distributes Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products, OLAY(R) Vitamins & supplements designed to promote health. Pharmavite's manufacturing facilities have been inspected and found to be in compliance with United States Pharmacopeia's (USP) Good Manufacturing Practices, the industry's most stringent standards.

Pharmavite is the first participant in the USP Verification Program for dietary supplements. USP created its Verification Program for dietary supplements to help inform and safeguard consumers who use dietary supplements. Under the Verification Program, USP evaluates and verifies supplements according to stringent standards for product purity, accuracy of ingredient labeling and proper manufacturing practices. The USP certification mark appears on the front label of all verified Nature Made and Nature's Resource supplements.

Nature Made is America's number one, broadline brand of vitamins and minerals in the food, drug, and mass channels. The Wellness Advisor (, an online educational initiative, utilizes sophisticated analytical tools to provide consumers with personalized health tips and wellness solutions.

OLAY Vitamins ( is the first vitamin line designed exclusively for women to address both their health and beauty needs. OLAY and its logos are trademarks used under license by Pharmavite LLC, Mission Hills CA 91346.

The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

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