Blaine, WA, U.S.A. – Nature’s Path Foods introduces a post-exercise recovery cereal for active consumers.
The organic breakfast foods and snacks leader worked with a professional sports nutritionist to develop the functional cereal for Nature’s Path Foods’ top-selling Optimum™ product line. Optimum™ ReBound™ is specifically formulated for optimal post-exercise muscle recovery and fuel replenishment.
The new Optimum™ cereal is the first on the market that targets individuals who are looking for nutrition that will help them recover after a strenuous workout. Nanci Guest, nutritionist, certified personal trainer and owner of Power Play - Nutrition, Fitness and Performance in Vancouver, BC, worked with Nature’s Path over the past year to formulate Optimum ReBound.
“Protein is an important nutrient to ingest after exercising in order to stimulate muscle growth and aid in the repair of damaged muscle fibers, which naturally occurs with intense training. Cold cereal is not typically a source for protein; however, ReBound is unique in this regard, supplying 10 grams of protein per serving,” stated Guest. “Carbohydrates are also important for fuel recovery; antioxidants to reduce muscle damage caused by exercise induced free radical production; and omega-3 fats to reduce inflammation caused by intense training.”
Optimum ReBound is further proof why Nature’s Path is a category leader. The new addition becomes part of the already strong Optimum cereal line-up, which focuses on functionality. It features a unique all organic combination of bananas, almonds, raisins, flax, soy and Matcha green tea with a touch of cinnamon. Each serving is high in protein, low in sodium and delivers 400 mg of omega-3 fatty acids. As with the company’s other top-selling products, the new cereal is USDA certified organic and contains no artificial ingredients or preservatives.
“At Nature’s Path, we believe in ‘whole food’ nutrition without supplements,” said Arran Stephens, President and CEO of Nature’s Path. “Optimum ReBound merges whole grain goodness with wholesome whole food ingredients leading to a balanced, functional and nutritious way to manage daily body maintenance and support a healthy post-exercise recovery program.”
Founded in 1985, Nature’s Path Foods operates its headquarters in Richmond, B.C., Canada and employs 250 people at its four facilities in Canada and the U.S. It produces breakfast foods and snacks that are sold in specialty food stores and national retailers in North America, Europe, the United Kingdom and Asia. The company’s brands include: Nature’s Path, EnviroKidz™ and LifeStreamÒ. For more information, visit www.naturespath.com.