Nature Valley launches high protein bar line

Nature Valley launches high protein bar line

Nature Valley, which pioneered the granola bar category more than 35 years ago, has launched a line of high protein bars featuring 10g of protein per serving.

Extending its family of great tasting, nature-inspired granola bars, Nature Valley®is unveiling its latest product innovation that makes adding protein to one’s diet as simple as a stroll down the granola aisle.Nature Valley®Protein Bars, now available at retail, are a 100 percent natural source of energy complete with 10 grams of protein from all-natural ingredients – including roasted peanuts with almonds or creamy peanut butter –and decadent dark chocolate flavor in every bite. Withfive grams of fiber and less than 200 calories, the bars are an approachable source of protein and energy for any time of day.

“Consumers are constantly revisiting their diets, especially at the beginning of the year, and are often looking for foods containing protein as a dietary staple,” said Adam Korzun, High Performance Dietitianfor the U.S. Ski and Snowboard Association® (USSA), for which Nature Valley has been the Official Granola Bar for more than a decade. “Nature Valley Protein Bars are a simple and effective way to recharge at the office, gym or on-the-go.”

Launching just before National Nutrition Month in March, the bars are a natural extension of the Nature Valley product line. “Nature ValleyProtein Barsare made from all-natural ingredients and are a natural source of energy,” said Doug Martin, Marketing Manager, Grain Innovation for Nature Valley. “With 10 grams of protein, each bar helps consumers get more out of every day, while enjoying classic great taste.”

Nature Valley Protein Bars can now be found in the granola aisle nationwide. The five-bar boxes are available in two flavors – Peanut Butter Dark Chocolate and Peanut, Almond and Dark Chocolate – at a suggested retail price of $3.89. Visit www.NatureValley.comfor more information or the Nature Valley Facebook page to share feedback.

About Nature Valley®

Nature Valley created the granola bar category in 1975 and brings great taste to active consumers looking for wholesome snacks. Nature Valley offers eight great-tasting granola snacks: Crunch Granola Bars, Sweet & Salty Nut Granola Bars, Chewy Trail Mix Bars, Granola Thins, Yogurt Granola Bars, Roasted Nut Crunch Bars, Granola Nut Clusters and Protein Bars. In addition to supporting the National Parks Conservation Association, Nature Valley is the Official Natural Granola Bar of the PGA TOUR, Champions Tour and Nationwide Tour, the United States Ski and Snowboarding Association, Nature Valley NASTAR, Cross Country Ski Areas Association, Vail Resorts, Myrtle Beach Golf Holiday. In addition, Nature Valley is the title sponsor of the Nature Valley First Tee Open at Pebble Beach and the Nature Valley Grand Prix.

About U.S. Ski and Snowboard Association®

The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. It is the parent organization of the U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT.

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