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Naturex nabs NutrAward with Cereboost

Naturex won this year's NutrAward at SupplyExpo in Anaheim, California in March for its new ingredient, Cereboost. The annual prize is for innovative and evidence-based health and nutrition ingredients.

Jacques Dikansky, president and CEO of Naturex, declared: "We are delighted to receive the NutrAward prize for new, innovative, evidence-based health and nutrition ingredient. This award underlines the remarkable potential of Cereboost."

"It is a great honour for us at Naturex to receive this award especially as it was granted by the votes from SupplyExpo, Natural Products Expo West and Nutracon attendees. It recognizes the work developed by our entire team. It brings us great pleasure to see our efforts recognized this way," said Antoine Dauby, group marketing director for Naturex.

"This prize is internationally recognized. We have received feedback from all over the world, from Europe, Asia-Pacific and South American customers," he said.

Naturex developed Cereboost for its activity on cognitive performance. It benefits from the first clinical study confirming the traditional use of American ginseng for brain health. The subjects supplemented with Cereboost experienced significant improvement in the cognitive areas of working memory and alertness. This ingredient fits the desire of consumers to naturally maintain high cognitive performance at any age.

Naturex manufactures natural speciality ingredients for the Food & Beverage, Nutrition & Health, and Personal Care industries. Headquartered in France, Naturex employs 900 staff and has 11 production units located in Europe (France, Italy, Spain, Switzerland and England), the United States (New Jersey and California), Brazil, Australia, and Morocco. In addition, the group has several sales offices worldwide. For more, go to

Strategically positioned with the Nutracon conference which was held March 9-10 in Anaheim, California, and celebrating its 12th year, the NutrAward celebrates innovative, evidence-based health and nutrition ingredient and technology products. 2010 finalists for Best New Ingredients included Scientific Food Solutions, TSI Health Sciences and Naturex.

This year the NutrAward was expanded to include a category for ingredient in a finished product. The winner was VitaPQQ, won for the ingredient PQQ from Maypro Industries. Manufactured using a unique patented process by MGC in Japan, the ingredient PQQ is marketed in North America by Maypro and is now backed by several clinical studies and by more than 175 PubMed listed published studies.

"We are very proud that an ingredient that Maypro introduced into the US market has been recognized by our industry peers," said Steve Yamada, founder and president of Maypro.

Studies have demonstrated in animal models that Pyrroloquinoline Quinone (PQQ) can improve the number and function of the mitochondria and can protect mitochondria from damage. The ingredient is manufactured via a fermentation process.

The 2010 finalists in the finished-products category included Ganeden Biotech, EuroPharma and Quality of Life Labs.

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