NeoCell wins Responsible Packaging Award

NeoCell wins Responsible Packaging Award

NeoCell's switch to 100 percent post-consumer recylced bottles impacts more than 1 million products each year.

NeoCell has received a national award for its new environmentally friendly packaging. The company has been chosen as a winner of the 2012 Responsible Packaging Awards for its switch to 100 percent post-consumer recycled (PCR) plastic bottles. PCR packaging generates far fewer greenhouse gases, reduces reliance on petrochemicals and keeps plastic out of landfills and oceans.

The award is from the Responsible Packaging Project, a nonprofit collaboration of the Sustainable Food Trade Association, Independent Natural Foods Retailers Association, National Cooperative Grocers Association, Organic Trade Association, United Natural Foods Inc. and Whole Foods Markets Green Mission. Only seven brands were selected for awards this year.

"The Responsible Packaging Awards recognize brands that are taking responsibility for their product packaging by pursuing innovation, redesign, new material sourcing, collaboration, open dialogue with peers, and a pursuit of a zero waste future," said Nate Schlachter, executive director of the Sustainable Food Trade Association.

NeoCell's switch to 100 percent PCR affects more than 1,000,000 products each year. For every million bottles that NeoCell goes through, the switch to 100 percent PCR will result in:

  • An annual energy savings of more than 450,000 kilowatt hours
  • A reduction of more than 45,000 kg of CO2 emissions; that's the equivalent of more than 5,000 gallons of gasoline
  • Electrical savings equal to the average amount of electricity used by 44 homes in one year
  • More than 900,000 bottles that will be recycled instead of ending up in landfills

"At NeoCell, we put a premium on being a socially and environmentally conscious company," said Jessica Mulligan, NeoCell Vice President of Sales and Marketing. "Our vision is that we're all stewards of the planet with a shared responsibility to care for its people and resources."

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