Nestle Launches NESTLE(R) GOOD START(R) Supreme Soy DHA & ARA

Nestle Introduces the Only Soy-Based Infant Formula With Both Supreme Soy Proteins That are Easy-to-Digest and DHA & ARA for Healthy Brain and Eye Development

GLENDALE, Calif., Nov 11, 2004 /PRNewswire via COMTEX/ -- As soy products continue to move more mainstream in the diet of Americans, Nestle USA, part of Nestle S.A., a world leader in infant nutrition, announces the national launch of a soy version of the popular infant formula NESTLE GOOD START Supreme DHA & ARA. Though experts agree breastmilk is best, moms who cannot or choose not to breastfeed will be comforted to know that now there is complete iron-fortified nutrition in a milk-free, lactose-free formula that uniquely combines both Supreme Soy Proteins specially designed to be easy-to-digest and DHA& ARA for healthy brain and eye development.

Soy-based infant formulas are recommended by doctors for infants 0 to 12 months if a baby has a documented allergy to milk protein, or has a hereditary or temporary lactase deficiency. Since a baby's digestive system is still developing during the first year, Nestle created unique Supreme Soy Proteins, gentle soy proteins that have been broken down into smaller pieces to be easy-to-digest. In addition, NESTLE GOOD START Supreme Soy DHA & ARA features the fatty acids, docosahexaenoic acid (DHA) and arachidonic acid (ARA), that are naturally found in breastmilk and that studies have linked with improved brain and visual development in babies.

"Breastmilk is the perfect food for babies," said Jose M. Saavedra, M.D., medical and scientific director, Nestle USA Infant Nutrition. "However, if breastfeeding is not possible or not chosen, and a baby requires a milk-free, lactose-free formula, moms can feel good knowing that NESTLE GOOD START Supreme Soy DHA & ARA with Supreme Soy Proteins is a high quality product that provides complete nutrition."

NESTLE GOOD START Supreme Soy DHA & ARA is available in the following forms and sizes (suggested retail price): 12.9 oz. Powder ($12.54.), 25.7 oz. Powder ($22.92), 32 fl. oz. Ready-to-Feed ($5.72), and 13 fl. oz. concentrate ($4.11).

About Nestle Infant Nutrition

Nestle Infant Nutrition meets the needs of America's mothers with two nutritious infant formula lines: NESTLE(R) GOOD START(R) Supreme, a milk-based formula line made with partially-hydrolyzed 100 percent whey Comfort Proteins(R), and now NESTLE GOOD START Supreme Soy DHA & ARA, a milk-free, lactose-free formula with Supreme Soy Proteins. Comfort Proteins and Supreme Soy Proteins are broken down to be easy-to-digest and gentle on baby's tummy, and only Nestle has them. In addition, Nestle Infant Nutrition offers the very best baby resource(TM), a program that supports expecting and new parents with expert advice on pregnancy, infant care and nutrition. For more information, consumers can visit or speak to our Baby Experts at (800) 326-4286.

Nestle has a strong history of bringing out the very best in babies. It all started in 1867 when a young pharmacist named Henri Nestle was asked to look in on a neighbor's child who could not breastfeed. He saved the baby's life by creating a special mixture of what would later be recognized as the world's first infant food. Nestle has been in the business of caring for babies ever since.

About Nestle USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the seventh consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with STOUFFER'S(R) LEAN CUISINE(R), to baking traditions with NESTLE(R) TOLL HOUSE(R), to advancing life for pets with PURINA(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2003 sales of $12 billion, includes Nestle Brands Company, Nestle Prepared Foods Company, and Nestle Purina PetCare Company. Nestle USA is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company with sales of $65.5 billion. For product news and information, visit or

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