New All-Natural Homestyle Golden Coating from Fortitude Brands Gluten-Free and Better than Bread Crumbs

Coatings Taste So Good Consumers Won’t Even Believe they’re Gluten-Free!

(Miami, FL) Shoppers looking to enhance popular dishes while maintaining gluten-free diet regimens have now found a new best friend in Fortitude Brands’ tasty Homestyle Golden Coatings. Concerned consumers have often scoured the grocery aisle time and again looking for the all-important gluten-free product, but to no avail. To avoid the serious consequences of gluten intake, many shoppers have resorted to bland tasting foods as a last recourse, hoping that someday more choices would be available that would make a gluten-free diet less of a disability and more of a preference. Fortunately, Fortitude Brands, maker of all-natural gluten-free products, announces the availability of their seasoned bread-coating alternative to retailers on the east coast and for consumers online. The Homestyle Golden Coating is the only bread crumb alternative that is gluten-free and available at the retail level.

The coating was created in response to the growing need for gluten-free options among shoppers with gluten intolerances, allergies, or diseases that prevent them from enjoying wheat, rye, barley, and oats found in the majority of foods. It offers an excellent alternative to traditional breading products, enhancing even the most ordinary dishes for consumers with gluten sensitivities. Cooking connoisseurs now have more options for oven, pan and deep frying their favorite foods, worry-free. Consumers will love that it is an all-purpose variety where a bounty of appetizers and main courses can be prepared from chicken and fish, to vegetables and shrimp. It can even be used for onion rings, mozzarella sticks, or as a topping on various dishes that include casseroles and lasagna.

The Homestyle Golden Coating is not just gluten-free, but healthy too. In fact, it is all-natural and has no Trans fats, saturated fat, MSG or cholesterol. After cooking with the coating, customers experience no oil residue, which is normally found and dreaded after pan frying. Instead, the oil stays in the pan while the coating seals in the flavor, not the oil.

The coating is visually appealing as it turns a golden brown when cooked and has a crispy texture, sure crowd pleasers for the whole family. In fact, this all-purpose, ready-to-use coating can appeal to gluten sensitive and non-sensitive consumers, making it a mainstream product as well. It is perfectly seasoned with a balance of popular spices that appeals to even the pickiest palate, gluten-intolerant or not.

The Homestyle Golden Coating is available in a 4.25 oz package, has a shelf life of eighteen months, and has a suggested retail price of $3.72. The packaging is a sure eye-catcher on the shelf, with its large product photos and bold colors. Retailers can cross-merchandise the coating and place it in a variety of grocery aisles that can include the natural food, seasoning, or meat departments. The coating was formulated by a leading manufacturer and distributor of coating and complementary products to supermarkets throughout the U.S. In addition to grocer and natural food retailers, Fortitude Brands plans on providing the coating to foodservice industries that may include restaurants and cruise ships.

“We developed the coating for gluten-sensitive individuals who still want to enjoy the flavorful foods that they had grown accustomed to,” states Franco Stanzione, President and Founder of Fortitude Brands. Fortitude Brands understands that is difficult to find gluten-free foods in retail stores and took the initiative to provide more options.

According the Archives of Internal Medicine, roughly 190 million people in the U.S. suffer from a variety of diseases that make a wheat or gluten-free diet key to their well being. A major contributor to this statistic is Celiac Disease, the most under diagnosed disease in the U.S., affecting approximately 1.5 million people. It is a multi-system, multi-symptom disorder that virtually anyone can develop.

Fortitude Brands will also be launching their delicious gluten-free cookies and banana chips. Cookies will come in three mouth watering flavors that include Cinnamon & Orange, Vanilla & Lemon, and Ginger & Spice. Fortitude Brands’ Tropical Banana Chips come in 3 fun flavors: Naturally Sweet, Slightly Salted, and Amazon Chili. The company also provide their Casabe Rainforest Crackers in three flavors: Wild Onion, Garlic, and Original. Fortitude Brands utilizes Yucca as a basis for these products because of its gluten-free status, high fiber content and versatility.

A percentage of the sales of Fortitude Brands’ products go to the indigenous communities of the Amazon Rainforest as part of the Fortitude Brands Foundation, located in the Dominican Republic. Fortitude Brands, L.L.C. is located at P.O. Box 431304, Miami, FL 33243-1304. The company’s toll-free number is 1-866-NO-GLUTEN; the fax is (305) 663-7149. Visit Fortitude Brands on the Internet at or call Christie Communications at 805-565-4122 for samples and additional information.

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