Drake Sadler, CEO and Co-Founder of Traditional Medicinals is pleased to announce the hire of Susan Backer as the company's Director of Marketing. Ms. Backer has twenty years of management experience in the field of consumer packaged goods and OTC medicines with Quaker Oats, Del Monte, Nabisco Foods, and more recently with Boericke & Tafel Pharmaceuticals. "This is an opportunistic time for Traditional Medicinals" Sadler reported, "Susan's expertise in strategic marketing, new product development, branding and market analysis will help to guide our aggressive plans for brand growth and company expansion. We are quite fortunate and excited to add such a well respected industry veteran to our executive management team".
Traditional Medicinals (http://www.traditionalmedicinals.com/) is a leader in the manufacture and marketing of clinically tested herbal teas for the Dietary Supplement market in the United States and Natural Health Product market in Canada.