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New Era Nutrition Inc. Introduces New Board Directors

New Era, the leading formulator of nutrition bars, energy drinks and healthy bites/chews continues implementation of its strategic plan with the election of new Directors to guide the organization as it continues its cutting-edge product development work in the highly competitive functional food industry.

Anthony Almada, Founder, President and Chief Scientific Officer of IMAGINutrition Inc. and Kelley Fitzpatrick, Manager of the Canadian Centre for Functional Foods and Nutraceuticals both join New Era’s Board of Directors with Steve Allen, Vice-President for New Business Development with Nestle USA assisting the organization as senior advisor to the board. “These individuals bring a wealth of experience and a broad network that will help New Era achieve its aggressive growth plan” stated Saul Katz, New Era’s Chairman. “We are now better positioned to offer our customized product development capabilities to the mainstream and specialized markets.”

ANTHONY ALMADA (Director): Anthony is Founder, President and Chief Scientific Officer of IMAGINutrition Inc., a dietary supplements, nutraceuticals, functional beverages and cosmeceuticals consulting organization. Anthony was the Co-Founder, Chief Scientific Officer and President of Experimental and Applied Sciences (EAS), an industry leader in the sports nutrition category.

KELLEY C. FITZPATRICK (Director): Kelley is Manager of the Canadian Centre for Functional Foods and Nutraceuticals. She is past President, Saskatchewan Nutraceutical Network (SNN) and has lectured at 200+ international events on nutraceuticals and functional foods. She serves on national and international committees including “Expert Advisory Panel for Standards of Evidence for Health Claims for Foods”, Health Canada.

STEVE ALLEN (Senior Board Advisor): Steve is Vice-President for New Business Development with Nestle USA, owner of Powerbar, the world’s leading energy bar company. Steve has international experience in five countries including the position of Vice-President / General Manager with Nestle Canada and was responsible for new product introductions, strategic investments and partnerships for infant and adult nutritional and functional foods for the $500M nutrition division of Nestle USA.

They join Board Directors:

SAUL KATZ (Chairman of the Board): Saul, a pioneer in functional foods and nutraceuticals, is the founder and visionary behind New Era. He is an authoritative lecturer and government advisor and was a founding Director, BioAlberta; Director, Alberta Food Processors Association; Chairman, Intellectual Property and Technology Transfer - Canadian Bar Association; President, Canada/Japan Business Association; and executive Board, Economic Development Authority.

DR. MICHAEL GRACE, PH.D. (Director): Michael, Adjunct/Clinical Professor in the Faculty of Medicine and Dentistry, University of Alberta. Michael, in addition to authoring 270 publications, sits on grant and ethics committees, boards of private and public companies and foundations. Michael has expertise in clinical research, scientific writing and statistical techniques.

XU LIN BAO (Director): Lin Bao is Chairman and CEO of Shanghai Housing & Land (Group) with assets under management of $1.8 billion. Recognized as one of China’s leading entrepreneurs, Lin Bao is positioning New Era as a leader in functional foods in Asia.

SINE CHADI (Director): Sine is Chairman and CEO of publicly traded Imperial Equities Corporation. Sine was a member of the Legislative Assembly serving on the Public Accounts Committee; the Legislature Committee; Past-Critic for Alberta Treasury, Alberta Economic Development Tourism and Trade, and Science and Technology; and Past-Chairman of the Edmonton Liberal Caucus.

About New Era Nutrition:

New Era Nutrition Inc., an industry-leading contract development, validation and production company, specializes in the formulation of nutrition bars, energy drinks and healthy bites/chews. Founded in 1989, New Era continues to lead with innovative products backed by good science, providing product development and private label services to food, nutritional supplement and drug companies. New Era can design differentiated products based on clients’ unique specifications working back from the end-user on an age, gender and health-need basis and can reduce time and cost to market with its patent-pending platform technologies. New Era has developed an extensive pipeline of condition-targeted prototypes giving the company a head start in designing customized finished products and offers clients turnkey solutions or customized services. To find out more, please visit:


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