New Generation of Yogurt Promotes Digestive System Wellness

Activia(R) from Danone : Launch of Canada's first and only scientifically
proven probiotic yogurt with unique B.L.(TM) culture.

MONTREAL, Jan. 25 /CNW Telbec/ - Today a new generation of yogurt is hitting the shelves at Canadian supermarkets: Activia(R) from Danone. Activia(R) contains a live and unique probiotic culture exclusive to Danone called Bifidobacterium lactis, known as BL(TM), which has proven beneficial effects on digestive system health.

"When consumed on a regular basis, Activia(R) containing BL(TM) fosters the proper functioning of the intestines, including transit time, thereby contributing to the well-being of our digestive system," says Dr. Gregor Reid, Professor at University of Western Ontario and Director of the Canadian R&D Centre for Probiotics, based at the Lawson Institute in London, Ontario.

What is a probiotic yogurt?

The word probiotic literally means "for life." A probiotic is a live organism which, when administered in adequate amounts confer a health benefit on the host. However, not all probiotic bacteria are equally effective and in the Canadian yogurt industry, only Activia(R) containing BL(TM) has demonstrated in clinical studies to have proven benefits.

Research scientists at Danone selected BL(TM) bacteria for its ability to remain active in the digestive system and for its positive results in the clinical studies. Every serving of Activia(R) yogurt contains over 1 billion BL(TM) bacteria which have been scientifically proven to survive passage through the digestive system and enter the large intestine as a live, active culture.

A gentle and exquisite option!

"Activia(R) from Danone is a delicious way to contribute to the proper functioning of the digestive system and replenish beneficial organisms in our system," says Dr. Gregor Reid. "Many people will be happy to find a tasty alternative to the foods normally recommended to encourage intestinal transit." Now offered in Canada, Activia(R) containing BL(TM) is one of the most widely consumed probiotic yogurts in more than 20 countries.

Canadians are Ready to Eat Probiotics

According to the Léger Marketing survey in May 2004, 73 per cent of Canadians polled stated that they would be willing to try a yogurt if it was proven to help them maintain a healthy digestive system. Activia(R) from Danone, already marketed in France and Spain under the name Bio(R) makes a timely entry on the Canadian market.

"At Danone, we strongly believe in the success of this new generation of yogurt. The unique live and active bacteria which Activia(R) contains have beneficial effects for consumers," said Laurent Huynh, Vice President of Marketing at Danone. "Danone continues to invest on an ongoing basis in research to develop new products that contribute to the well-being of consumers in Canada and around the world."

With its creamy texture and mild, delicious taste, Activia(R) is a great option as part of a healthy diet. It is available in five delicious flavours: Vanilla, Strawberry, Prune, Peach & Fibre, and Sweetened Plain, and is great for breakfast, as a snack or for dessert. Activia(R) is now available at most groceries across Canada in a selection of different packages: 650 g container, 8-pack of 113 g containers, 12-pack of 113 g containers and 16-pack of 113 g containers.

About Groupe Danone

Groupe Danone is a leader in the world food industry. It offers top-quality products that combine health and enjoyment for the well-being of consumers. In Canada, Danone is the leading manufacturer of yogurts. Danone offers, among others, Danone Fruit Pieces/Classic Fruit yogurts, Silhouette and Silhouette Mousse fat-free yogurts, Danone La Crème of our Yogurts and Danone La Crème of our Yogurts Mousse, Danone Creamy, Petit Danone fresh cheese, drinkable Petit Danone as well as the new Silhouette Smoothie.

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