New September dates for “Four Factors of Success” NPD Masterclasses

Following the success of the recent Four Factors of Success masterclasses - new product
development and brand strategy workshops - in Amsterdam, Moscow and London, three new
workshops will be run in September. These will take place as follows:

• 1st September - Malmo/Copenhagen
• 2nd September - Geneva
• 3rd September - London

These hands-on Masterclasses will be led by international branding expert Peter Wennström
and feature a series of strategic tools that have been successfully applied in hundreds of
“healthy brand” projects over 20 years across the globe.

These workshops are designed to help companies and individuals avoid costly failures with
innovation programmes, identify gaps in current brand strategies, pin down the best strategy
for communications and healthier positioning, anticipate how competitor brands will perform
and reveal what makes the most profitable health & wellness brands globally successful.
Individuals and companies in the F&B sector involved in branding, marketing, innovation,
product management or R&D will benefit. Attendees in June included representatives from
Dow Europe, Bayer Schering Pharma, Levitra, Donegal Creameries, Cactus, Ferrosan,
Findus Group, Mars, McCormick, McNeil Nutritionals, Ferrosan, Comvita, Bakkavor, Noon,
Nestle, WBD and many more.

Carl Olson, Director of NPD Europe at McCormick said:
“An excellent day -very interesting and thought provoking. Will definitely share with
my colleagues”
Erik Bakkers, Marketing Manager Europe from Lipid Nutrition added:
“I really enjoyed it. We will use the Four Factors tool internally to create added value
for our customers. Very effective training and good fun too!”
An early bird discount is currently available and there are also trade association discounts.
Registration is via the link


For information please contact Jackie Pedersen
Tel: +44 (0)7980 767710 email: [email protected] OR
Tel: +44(0)2074181121 email: [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.