NNFA Audience Will Learn New Ways to Help Parents 'Raise Healthy and Fit Kids'

LOS ANGELES, July 12, 2005 - Dr. Richard Visser, CEO and founder of SimplyH, a global health organization, will present "Raising Healthy and Fit Kids" at NNFA's 68th Annual Natural Products convention and trade show, on Friday, July 15 at 5:45 p.m. in meeting room 506 in the convention center at the Venetian Hotel in Las Vegas, Nev. Visser's clinical childhood obesity research will provide the basis for his presentation as part of the July 15-17, 2005 NNFA Educational Schedule at the Sands Expo and Convention Center.

Visser will discuss the dismal national and international states of children¹s health and will examine the current challenges parents face when making dietary choices for their toddlers and preschoolers. With various research calling the nutritional values of children's added-sugar beverages into question, and a new study reporting that the steep rise in childhood obesity will shorten the life expectancy of an entire generation, Visser¹s discussion of children¹s nutritional intake and activity levels is a highly appropriate topic for decision-makers in the natural products industry (Olshansky, S.J., et al. N Engl J Med 2005;352:1138-45).

"Natural products manufacturers and retailers have a responsibility to be up-to-date on children's nutrition," says Visser, "They are in a unique position to provide parents with healthier products for their children, and can support proper children's nutrition and combat childhood obesity by giving parents more choices."

Visser's research on 10,000 children and the obesity pandemic has provided him with a deep understanding of children's complete nutrition and has made him a forerunner in toddlers' nutrition. He is the first to specifically address the inadequate nutritional intake of children ages 13 months to 5 years with his development of an alternative to added-sugar juices and milk- and soy-based drinks.

NNFA, www.nnfa.org, is the United States' largest and oldest non-profit organization dedicated to the natural products industry. Held annually since 1937, NNFA's trade show and convention offers new and exciting products and advances in natural foods, dietary supplements, sports nutritional products and personal care. Attendees include influential buyers and innovative suppliers in the natural products industry.

SimplyH, www.toddlerhealth.net, is based in Los Angeles, Calif., and is a division of Visser Holding Group, established in 1967. The company stands firmly on a foundation of quality by striving to offer products that contain all-natural and organically grown ingredients.

For more information on Visser's presentation, contact Amanda Holty at 801.538.0777, ext. 106, or [email protected], or visit the SimplyH NNFA booth #1122.

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