No end in sight for Polish supplements market boom

Poland's dietary supplements market grew by almost a quarter last year, according to new figures.

Sales of supplements in the country rose 24% to the equivalent of E484 million as Poles, buoyed by a booming economy, splashed out on healthy products.

Growth between 2009 and 2011 is expected to slow as a result of the global economic downturn — although it is still expected to be around 12-15% a year.

The data is contained in a report called 'Dietary supplements market in Poland 2009', published by Krakow-based research and consulting company PMR.

PMR said the dietary supplements market in Poland remained far from saturated and was poised to develop in the same way as markets in Western Europe and the US had done previously.

"In 2008 the dietary supplements market in Poland accounted for around 21% of total pharmacy and non-pharmacy sales on the OTC market — approximately five percentage points more than in 2006," said Agnieszka Stawarska, pharmaceutical market analyst at PMR and report co-author. "Nevertheless the segment continues to have development potential."

Co-author Monika Stefanczyk, head pharmaceutical market analyst at PMR, added: "PMR has assumed that the trends apparent in previous years which powered sales in the segment will continue to hold, including greater interest in self-medication, healthy lifestyles and healthy appearance, and the ageing of society."

PMR said it believed the market for Omega 3 and 6 products sold as beneficial for cardiovascular health would perform particularly well.

Cardiovascular diseases were main cause of death in Poland, it said, and the incidence of cardiovascular disease was as much as 80% higher among Polish men and 54% higher among Polish women than the averages recorded for all 27 countries in the European Union.

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