Watsonville, CA (June 8, 2005) Nordic Naturals, Inc., a leading supplier of fish oil and essential fatty acid (EFA) supplements, announced today that it has adopted a label change to its fish oil supplements in order to more accurately disclose the amount of EPA and DHA in its products. The new label change now identifies the amount of these two important essential fatty acids by both area percentage (volume) and weight. While it is common in Scandinavia to measure EPA and DHA concentration in fish oil by volume, the US currently has a standard of measuring them only by weight. Since it has become common to ignore the variation between volume and weight, where weight is often set equal to volume, the accuracy of weight measurement has become problematic for this country. Recognizing the importance of this, The Council for Responsible Nutrition, a trade association for the dietary supplement industry, has announced its endorsement of this change. According to Joar Opheim, CEO, “The reason for the change is based on the fact that EPA and DHA are lighter in weight than many other fatty acids found in fish oil. The average conversion rate between volume and weight is .92. As an example, EPA and DHA take up 70% of the space in a 1,000 mg capsule, but only account for 64% of the weight of the capsule.” Because of this, Nordic Naturals labels will highlight this difference in order to more accurately define the concentration level. Adds Joar, “Since it is recognized now through research that dosage is an important issue, we feel it is our responsibility to our customers to state exact values for both volume and weight on our labels. Since CRN has backed this change, we expect that this will eventually become the labeling standard for fish oil supplements in the US.”
Nordic Naturals wants to assure its customers that its product formulations have not changed in any way and that this is a labeling disclosure issue only. True to its commitment, Nordic Naturals offers products that have been recognized by health practitioners, store buyers and consumers for their exceptional quality based on these unique advantages.
• True Pharmaceutical Grade – meets European Pharmacopoeia Standards
• Award Winning Taste – recipient of Gold Medal from American Tasting Institute for 3 years
• Ultra Pure and Fresh – distilled in a proprietary nitrogen manufacturing environment for unsurpassed purity and freshness
Founded by husband-and-wife team Joar and Michele Opheim, Nordic Naturals is the leader in fish oils and EFA blends with products of unsurpassed freshness, purity, and taste. The company offers over 30 different fish oil products and EFA blends, including liquids, capsules, and children's chewables. For more information, please visit www.nordicnaturals.com or call 800.662.2544.
Shari Hindman /Integral Marketing