NOW Europe Hosts Conference, Features Innovative Products at Finished Products Expo

NOW International-Europe is hosting an informative conference in conjunction with the Finished Products Expo on 4 May 2009 at the Intercontinental Hotel, Geneva, Switzerland.

The schedule for the conference includes educational sessions on NOW Sports products, Informed-Sport Banned Substance Testing For Supplements: Offering Reassurance To Athletes presented by Catherine Judkins, and EU Friendly Formulas workshop chaired by Andy Frampton, Lonza Inc.: Advantages of Carnipure presented by Reto Renggl, and National Enzyme Company on bioactive substances” (i.e. CoQ10, probiotics, Lecithin, amino acids) - presented by Nena Dockery.

Additionally, NOW is beginning a pilot program with HFL Sports Science to test sports products to certify them free of banned performance enhancers. The company will provide a forum for distributors to give their opinions regarding the sorts of products that can be useful in their markets under this program.

“The conference is exclusively for distributors of NOW brand products in Europe and Central Asia, and we look forward to all of our European customers attending,” said Morgan Coghill, NOW International Account Manager-Europe. “The speakers we are featuring were chosen specifically because they can provide a marketing edge to our products that is unmatchable.”

NOW International is sponsoring the New Products Zone at the Finished Products Expo May 5 through 7, 2009 Geneva Palexpo, Geneva, Switzerland. The New Products Zone features the latest, most innovative products, and includes a display dedicated to NOW’s product offerings, including:

• NOW® Kid’s Chewable DHA 100 - Each tasty, fish-shaped chewable gel contains 100 mg of DHA, along with 24 mg of naturally-occurring EPA. These softgels have a tasty fruit flavor, with no fishy aftertaste.

• NOW® Red Omega - An innovative new dietary supplement that integrates the effectiveness of three popular compounds into one convenient formula. Red Yeast Rice, Omega-3 Fish Oil, and CoQ10 have each been the focus of extensive research, and are now used by millions of health enthusiasts on a worldwide scope.

• NOW® Natural Resveratrol Liquid Concentrate - Blended with Acai, Mangosteen, and Pomegranate. When combined with these other polyphenols is a powerful antioxidant.

• NOW UCll - UC-II® consists of Undenatured (native) Type II Collagen that works with the immune system to support healthy joints and promote joint mobility and flexibility. NOW® UC-II® is enhanced with Aquamin® Red Algae Minerals, a natural source of calcium and over 70 trace minerals.*

NOW International, the export arm of NOW Foods, currently sells its nutritional products to over 70 countries on six continents. NOW Health Group, Inc. is a leader in the U.S. natural products industry, and it is NOW International’s goal to take this leadership position to a global level. NOW International’s multi-lingual team of professionals assists their distributors in tailoring the NOW® brand message to local markets. The company offers its products in over 15 languages, and has translated its product literature, such as its Quality Catalog, to provide a local voice to a global brand name. NOW believes that this high level of commitment to global brand-building is an important factor in growing its sales an average of 23.5%% over the past 4 years.

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