NOW Foods has launched a Facebook-driven campaign to educate its audience about L-Carnitine products with Carnipure™, the “Energy Ingredient.” Designed to teach NOW’s Facebook “Fans” about the exercise and recovery benefits of NOW’s L-Carnitine with Carnipure, the campaign is centralized around a mountain bike giveaway, for which the contest winner will be announced July 10 on www.facebook.com/nowfoodsofficial.
Titled “NOW Foods L-Carnitine. Exercise & Recover. Faster.,” the program was designed to drive users to NOW’s Facebook page through simultaneous web and e-mail promotion. Once arriving at NOW’s Facebook page, fans can utilize a custom-designed application (app) to enter the mountain bike giveaway, while learning how NOW’s L-Carnitine with Carnipure provides exercise and recovery benefits. The program is supported by an engaging series of tips, facts and “Did-You-Know?” status updates about L-Carnitine. Additional updates introduce Carnipure as the source of L-Carnitine, speaking to consumers about the stringent quality and product standards associated with the ingredient. Finally, consumers can visit www.nowfoods.com/carnipure to view L-Carnitine formulations such as shots, liquid, VCaps® and tablets.
“Launching the L-Carnitine education program and mountain bike giveaway has allowed NOW to establish a direct communication channel with our global customer-base, educating individuals with science-backed data about our L-Carnitine products containing Carnipure,” said Todd Pauli, Marketing Communications Manager, NOW Foods.
Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry. The company has over 500 employees and its products are sold in more than 60 countries. The company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.