NOW® Sports Debuts Translucent Orange Bottles

NOW® Sports, the award-winning sports nutrition division of NOW Foods, today unveiled a brand new look: eye-catching translucent orange bottles. To ensure safety, freshness, and UV protection, NOW® Sports took strict measures to guarantee that the new translucent orange bottles are not only fabulous looking, but also free of potentially harmful chemicals, such as phthalates, Bisphenol A (BPA), and PVC (polyvinyl chloride), a “hardening” plastic that contains plasticizers.

According to NOW® Sports General Manager John Urban C.P.T., “The feedback we’ve received on our new packaging has been phenomenal. Because we maintain such a strict commitment to natural ingredients, we wanted to supplement that quality aspect with an appearance that jumped off the shelves. And that’s exactly what these new orange bottles do.” He went on to say that, “Our graphic designers did an amazing job on this project, and we’re confident that our new bottles are going to have a serious impact on the sales, consumer perception, and brand recognition of the entire NOW® Sports line.”

As of early May, approximately one-half of the line’s bottles have been converted to reflect the edgy new look. A full conversion will be completed this summer. Informational literature and magazine advertising has been coordinated to formally introduce the bold new look.

NOW® Sports has become one of the most popular brands among athletes of every level because of the company’s history, quality control, and use of 100% natural ingredients. For more information on NOW Sports products, or to obtain free promotional literature, contact John Urban at 630.545.9098, extension 243.

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