NPF expands Legal Advisory Council

NPF expands Legal Advisory Council

Jim Prochnow and Justin Prochnow of Greenberg Traurig, LLP join the council of attorneys who volunteer to help improve the supplement industry’s advertising practices.

The Natural Products Foundation (NPF) has announced the addition of two new members to the NPF Legal Advisory Council: Jim Prochnow and Justin Prochnow of Greenberg Traurig, LLP.

Jim Prochnow is a shareholder in the Denver office of Greenberg Traurig, LLP. He concentrates his practice primarily on regulatory affairs and litigation, focusing on food and drug law, advertising law and intellectual property issues. Jim works to defend companies and individuals in Federal Trade Commission investigations concerning false and misleading advertising and with respect to FDA enforcement efforts. He advises companies and individuals about safe and aggressive marketing practices that comply with the Federal Food, Drug and Cosmetic Act, the FTC Act and related Guidelines. Mr. Prochnow earned his Juris Doctor degree from the William Mitchell College of Law in 1969.

Justin Prochnow, a shareholder at Greenberg Traurig, LLP, focuses his practice on regulatory and business issues primarily in the food, medical device, drug and cosmetic industries. Justin works with dietary supplement, sports nutrition, beverage, conventional food, cosmetic, medical device and OTC drug companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and other regulatory agencies. He also defends companies from both governmental agencies and private litigants with claims ranging from breach of contract and false advertising to RICO and Lanham Act violations.

The NPF Legal Advisory Council (LAC) is composed of attorneys who volunteer their time to help improve the dietary supplement industry’s advertising practices. LAC members are instrumental in NPF’s Truth in Advertising work, supervising the highly successful review component of the program. Current council members include Marc Ullman (Ullman, Shapiro & Ullman), Jackie Kuler (Gronek & Associates), and Nicholas Licato (Nexgen Pharma).

“We are pleased to have the opportunity to join the NPF Legal Advisory Council and work with fellow members in the continuing effort to promote compliance with the laws and regulations governing dietary supplements,” noted Justin Prochnow. “We believe that self-regulation of companies is an important step to ensure the long-term success of the dietary supplement industry.”

Truth in Advertising Review is a proactive effort that identifies noncompliant advertiser promotions. Since 2010, NPF has mailed 200 warning letters to companies marketing dietary supplements with drug and disease-related statements, drawing attention to current regulatory guidelines. For further info on the review program and advertising guidelines, please visit:

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.