NPIcenter Enables Health Store Retailers to Expand Product Offerings with Unique Online Storefront from Muze, Inc.

NPIcenter’s New Muze Store-Plus for Body, Mind, Spirit Enables Retailers to Increase Margins, Attract and Retain New Customers

TORONTO, CANADA – December 16, 2003 – Furthering its development of the most comprehensive set of on-line business resources in the nutritional and natural products industry, NPIcenter today introduced Muze Store-Plus, a service that allows natural products retailers to easily update their Web sites with book, video and music offerings related to their customers’ interests in health and wellness. The service is available at

The joint NPIcenter and Muze offering enables natural products retailers to easily and seamlessly provide their customers with compelling information such as product descriptions, reviews and author biographies to deliver a rich and dynamic online discovery experience. Muze also provides product fulfillment resources, allowing retailers to enhance the depth and breadth of their current health-related offerings without increased inventory or overhead.

“We are committed to enhancing the success of our retail audience by responding to their needs and providing them with the most valuable tools on the market,” said NPIcenter President Len Monheit. “With the Muze Store-Plus Body, Mind, Spirit solution, retail sites can now easily and cost-effectively expand their Web site offerings with the most comprehensive and up-to-date product content available, giving their customers a reason to keep coming back.”

Muze provides the highest quality, most comprehensive and up-to-date product content available, organizes it with a consumer-friendly, thematic approach that encourages exploration, discovery, and purchases, and supports it with an easy-to-use e-commerce solution and product fulfillment services.

“Muze and NPIcenter share similar objectives in their approach to helping retailers develop their brands and enhance consumers’ experiences,” said Scott Lehr, vice president of worldwide sales for Muze. “With this agreement, Muze and NPIcenter will enable retailers to stock a virtually limitless warehouse of the music, books and videos their customers want, without increasing inventory.”

NPIcenter is offering retailers the Muze Store-Plus Body, Mind, Spirit for a low monthly cost and will provide companies incremental revenues through full retailer margins. NPIcenter also placed the storefront on its own consumer site at

About NPIcenter:
NPIcenter offers Internet-based technology and resources for nutritional product business decision makers. The site ( features over 13,000 companies in over 3,600 searchable categories, documents, articles, a Career Center, discussion forums, weekly e-newsletter, profiled companies, products and more. The company’s push to provide timely news and company information to a global audience has made it the ‘go-to’ location on the Internet for the nutritional products industry. Expertise in information and content management enables NPIcenter to build websites, communications strategies and support and expand business processes. Additional information can be found at or by calling 1-877-463-0110.

About Muze Inc.
Muze is the leading source of entertainment product information for music, books, films, and games. Since 1991 Muze has provided businesses with the most comprehensive and accurate entertainment content designed to help their customers make informed purchasing decisions. Muze content drives commerce by providing customers with detailed information about entertainment products, turning browsers into buyers. More than 250 companies, including five of the 10 leading media/web properties ranked by MediaMetrix, rely on Muze’s rich entertainment content to sell their products. In fact, Muze is the backbone of online commerce for major players in the entertainment retail business including Yahoo!, America Online, Tower Records, Best Buy and MTVi. Muze product information also drives commerce by providing in-store solutions for companies such as Virgin Megastores Transworld Entertainment, Barnes & Noble, Borders, Hastings and others. Muze is based in New York City with European headquarters in London. To learn more about Muze, please visit

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