ANN ARBOR, Mich.- NSF International (NSF), The Public Health and Safety Company(tm), today announced a new alliance with the STAR-K Kosher Certification organization to meet the growing kosher food certification demands of consumers and businesses worldwide.
"The new alliance between STAR-K and NSF International highlights the shared commitment of each of our organizations to help companies provide high-quality kosher certified products to consumers and to members of the food industry," said NSF International President and CEO Kevan P. Lawlor.
For the past 60 years, NSF has worked closely with the food industry, regulators, and food service organizations to develop standards and provide certification to ensure product safety and efficiency. This alliance allows NSF to extend its efforts to even more consumers worldwide, including individuals from a variety of cultural and ethic groups to vegetarians ands others with special dietary needs.
"We at STAR-K are indeed excited as we embark on this new alliance with NSF," said STAR-K President Dr. Avrom Pollak. "Like STAR-K, NSF is a not-for-profit organization dedicated to helping consumers know that they are getting real value from certified products. The bundling of our certification efforts will add further efficiency and value to our combined efforts on behalf of consumers throughout the world."
Over the past 25 years, the demand for kosher certified products has increased dramatically. Growing at an annual rate of 15 percent for the past several years, 2003 data compiled by Integrated Marketing Communications, Inc., indicates that consumers currently spend approximately $165 billion on kosher products. Nearly 10,000 companies produce 75,000 different kosher food products for the kosher consumer, and approximately 3,000 new products are being introduced into the kosher market annually.
As part of efforts to launch this new alliance, NSF and STAR-K will develop a range of collaborative initiatives that benefit companies and consumers interested in ensuring that products meet the comprehensive testing and certification standards of each organization. Current plans under discussion include a range of topics, such as: establishing web site links, collaborating on presentations for both national and international trade shows, and establishing a joint certification program. In the coming months, the organizations will develop plans involving collaborative certification efforts, use of each organization's mark and other parameters of the alliance.
STAR-K Kosher Certification, a not-for-profit agency, is one of the most trusted kosher certification organizations in the world. With offices throughout the U.S., China, India, Australia, and Israel, STAR-K certifies food products and establishments, as well as industrial food chemicals, in over 1,000 locations worldwide. The agency is internationally renowned for its extensive research on the complexities of food science and modern technology, as they apply to the laws of kashruth, putting it on the cutting edge of the ever-growing multi-billion dollar kosher food industry. Star-K is acknowledged for its outstanding expertise in the field of kosher pharmaceuticals, nutritional supplements, and medications. For more information about the STAR-K, call (410) 484-4110 or visit www.star-k.org.
NSF International, a not‑for‑profit, nongovernmental organization, is the leading global provider of public health and safety risk management solutions in the areas of food, water, indoor air, and the environment. NSF provides product certification and safety audits for the food and water industries. Other services include management systems registrations delivered through NSF International Strategic Registrations, Ltd. and education through the NSF Center for Public Health Education. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment. Founded in 1944, NSF is headquartered in Ann Arbor, MI and serves companies in 80 countries. For more information on NSF, visit www.nsf.org.
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NSF CONTACT: Jerry Bowman
Phone: 1-800-NSF-MARK ext. 6818
E-mail: [email protected]
STAR-K CONTACT: Steve Sichel
E-mail: [email protected]