NSF International Appoints New Director of Corporate Sales

Organization spurs growth with addition of new sales position

(ANN ARBOR, MI USA) - NSF International, the world leader in providing public health and safety risk management solutions, continues its rapid growth with the appointment of Bruce Murray as director of corporate sales.

In his new position, Murray will advance NSF's overall strategic sales initiatives, including the development and implementation of integrated sales strategies and programs that promote effective cross selling. He will oversee the sales force of NSF and NSF-ISR, a world leader in management systems registrations, to assure effective collaboration for corporate customer services and client retention initiatives. As part of NSF's Live safer(tm) brand campaign, he will play a key role in executing marketing sales programs to increase global awareness of the vast benefits of the NSF Mark for companies and consumers.

Murray has more than 22 years of sales and marketing management experience and a track record of success in building direct account teams, strategic partnerships and restructuring. He has held senior sales positions at Norsk Hydro A.S., where he served as vice president, sales and marketing for Hydro Aluminum in Louisville, Kentucky and as global director for Hydro Magnesium in Brussels and Montreal. Most recently, Bruce served as a strategic planning consultant for Severn Trent Laboratories in Fort Washington, Pennsylvania, where he was responsible for formulating sales, marketing and business development strategies. Bruce has a bachelor of economics degree from Carleton University, Ottawa, Canada.

"Bruce's background in sales and strategic business development makes him a valuable asset to NSF International," said William Fisher, vice president, marketing and sales. "We have been looking for a senior-level executive to help us build our corporate sales team. With his expertise in the environmental industry and his extensive experience in international sales, Bruce is the ideal person for the position."

NSF International, a not-for-profit, non-governmental organization, is the leading global provider of public health and safety risk management solutions in the areas of food, water, indoor air and the environment (www.nsf.org). NSF provides product certification and safety audits for the food and water industries. Other services include management systems registrations delivered through NSF International Strategic Registrations, Ltd. and education through the NSF Center for Public Health Education. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment. Founded in 1944, NSF is headquartered in Ann Arbor, Michigan and serves companies in 80 countries.

# # #

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.