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NUMI Reads the Future of Tea in its New Blends

NUMI Reads the Future of Tea in its New Blends

Trendsetting Numi Introduces 8 New Organic Teas without “natural flavorings”

OAKLAND, Calif. – As the fastest growing of the top 15 tea companies in the U.S. in the natural foods segment, NUMI continues to infuse the market with fresh ideas. Known for sparking the trend in organic African herbals with its introduction of a certified organic Rooibos and Honeybush over 3 years ago, and giving the market a new lemon twist with its introduction of Australian Lemon Myrtle, NUMI now tips trend-watchers on the use of real fruit instead of “natural” or artificial flavorings. With its new line of complex and tantalizing organic tea blends, NUMI is stirring up the tea market once again. “By using an abundance of real fruit instead of flavorings, in everything from Orange Spice to Berry Black, NUMI is redefining the ‘flavored’ tea category.” notes co-founder and master tea blender, Ahmed Rahim.

NUMI’s commitment to premium quality is intrinsic in flavors such as Certified Organic Moonlight SpiceTM, a sublime blend of premium Organic Pai Mu Tan White Tea, with a profusion of real orange, citrus, and spice. 100% Certified Organic Berry Black TM is unprecedented in the marketplace, using North American forest berries that are picked in their prime and freeze dried to pique the floral essence of an organic Darjeeling. Like all NUMI teas and herbal teasans*, these new blends are made with premium full-leaf teas and fresh, pure herbs - not with tea dust and “natural” flavorings, common to the market. Other trends on the horizon include Green Rooibos, a new antioxidant-rich South African herbal secret, blended with Honeybush in NUMI’s Green African BushTM,; Rainforest GreenTM, a delicious, lemony, green tea blend with yerba mate and Australian Lemon Myrtle; Morning RiseTM Breakfast Blend of Black Teas; and Ruby ChaiTM Spiced Rooibos Herbal Teasan.

NUMI offers a full line of premium organic teas and herbal teasans. Its exquisite packaging, featuring original artwork by co-founder Reem Rahim, offers outstanding retail presence in natural, gourmet, and mass-market venues. NUMI is distributed nationally through UNFI and Tree of Life.

We invite you to the NUMI “teahouse” to meet master blender Ahmed Rahim and to taste the difference.

Where: Natural Products Expo West, Anaheim Convention Center

When: March 7-9, 2003

What: Visit NUMI booth # 3694

NUMI's co-founders, brother and sister team, Ahmed and Reem Rahim will be on hand to personally initiate you into the exotic world of NUMI tea. Reem is a fine artist whose artwork graces all the NUMI packaging. Her brother, Ahmed, honed his appreciation and edification in the world of tea as a proprietor of European teahouses. The pair started the company in 1999.

*"teasans" is a NUMI original coined after the French "tisane," for a brewed herbal beverage.

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