Nurture, Inc. Introduces Oat Bran Concentrate that Meets the Criteria for the FDA Heart Health Claim

DEVON, PA,— Nurture, Inc. today introduced OatVantage™, an oat-based ingredient that may enable manufacturers to make an FDA heart health claim on their foods, beverages and supplements. OatVantage™ is a highly concentrated soluble oat fiber that provides a cholesterol-reducing benefit at a more convenient dose level than previously possible.

OatVantage is oat bran concentrate that contains 50% beta-glucan by weight — the highest level of concentration available,” said H. Griffith Parker, Chairman of Nurture. “This high concentration enables just 1.5 grams of OatVantage to economically deliver 0.75 grams of beta-glucan, a soluble fiber. Products that contain 0.75 grams of beta-glucan may qualify for use of the following FDA model health claim: “Soluble fiber from foods such as oats, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.” The amount of beta-glucan soluble fiber needed daily for an effect on cholesterol is about 3 grams.

Soluble fiber, specifically beta-glucan, is the primary agent in oats believed to contribute to the reduction of total serum and LDL cholesterol, high blood pressure, and the moderation of glycemic response in diabetics.

“The cardiovascular benefits of oat soluble fiber, including cholesterol-lowering effects, are supported by a number of published studies,” said Gary Fulcher, Ph.D., Professor, Department of Food Science and Nutrition, University of Minnesota.

“There is high awareness of the link between oats and a healthy heart,” reports Parker. “Our research shows that nearly 30% of consumers want to see ‘oats’ on the label. Oats are a natural ingredient, familiar to most American consumers.” An all-natural food ingredient, OatVantage is derived from non-GMO oats manufactured in a GMP-approved facility. OatVantage is available as a free-flowing powder that is water-soluble and has a neutral taste. It can be used in capsules, tablets, opaque liquids, semi-solid foods and other applications.

“OatVantage is the result of a three-year technology development venture with General Mills”, added Parker. “The patented concentrating technology that resulted from this venture enables a product containing five times greater concentration of beta-glucan than is normally found in oat bran. It also enables applications in dietary supplements, foods, and beverages that were not previously possible due to formulation issues.”

Nurture, Inc. has developed a proprietary extraction process for producing the highest level of concentrated oat beta glucan commercially available to the Nutrition & Health market. The company is focused on developing its extraction technology to produce additional soluble oat bran fiber products. For further information about OatVantage, please call (610) 989-0945.

Nurture, Inc. is a leading developer, manufacturer, and marketer of proprietary, high value-added ingredients derived from oats for use in human health and personal care applications. Products include OatVantageÔ, Refined Oat Oil and Ultra Fine Oat Protein. All Nurture products are developed to benefit specific health needs such as cardiovascular health, diabetes and weight management. Founded in 1992, Nurture’s

Contact: Gregory J. Stephens, RD
Vice President, Sales & Marketing
Nurture, Inc.

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