Nutiva® Introduces Extra-Virgin Organic Coconut Oil

Trans-Fat free cooking oil with the creamy taste of the Tropics

(Sebastopol, CA) Nutiva, a Northern California manufacturer of hemp food products, recently announced the extension of its product offerings with the introduction of an Organic Extra-Virgin Coconut Oil, a raw unrefined multi-purpose, nutritive cooking oil imported from the Philippines.

“We’re pleased to offer our customers a super-healthy, medium-chain fat with a rich aroma and an enticing light flavor,” said Nutiva founder and president John W. Roulac. “Until now, it has been hard to find high-quality extra-virgin coconut oil in natural food stores. We see organic coconut products as being one of the major food trends in the 21st century.” Nutiva’s coconut oil retails for $11.99 and is packed in a 15 ounce clear PET bottle, with bulk sizes offered for food service in 1, 5, and 54 gallon containers.

Taste the Difference
How coconut oil is processed is the key to optimizing its taste, texture, color, and aroma. Within two hours of Nutiva’s coconuts being chopped, the oil is cold-pressed. On the other hand, 99 percent of the coconut oil used in cooking and body care is processed in an unsanitary manner. First, the coconut is chopped and left to dry in the sun for days, exposing it to insects and molds. Then the meat is scooped out and sent thousands of miles to giant oil mills where the oxidizing coco meat is refined, bleached, and often deodorized. Ironically this product is often labeled as “certified organic.”

There is no comparison between Nutiva’s raw, extra-virgin Organic Coconut Oil, with its light taste, pleasant aroma, and pure white color, and industrialized coconut oil, with its bland taste, faint aroma, and off-white color.

The Coconut Oil Myth
Since the 1960s, coconut oil has been mistakenly descried as unhealthy. Actually, it is cholesterol and trans-fat free and rich in medium-chain beneficial fats nutritionists recommend. The media reported on studies finding that tropical coconut oils were laden with artery-clogging fats, but what went unreported was the fact that the coconut oil used in the studies included hydrogenated fats, not the virgin oil used for centuries as a staple food. Hydrogenation has fattened corporate profits and American waistlines, and now it is being linked with disease.

Coconut oil is about 50 percent lauric acid, a rare medium-chain fatty acid found in mother’s milk that supports healthy metabolism and is now being studied for its anti-fungal, anti-viral, and anti-bacterial health-protecting properties. Scientists are also researching the benefits of lauric acid with AIDS and HIV patients. Some researchers predict that lauric acid will become as well known in health circles as Omega-3 is today. In fact, the Monsanto company has already developed a GMO canola oil variety that attempts to mimic coconut oil’s high percentage of lauric acid.

The Healthiest All-Purpose Cooking Oil
Why do baby formulas often include coconut oil as an ingredient? It is one of the healthiest super foods in the world, containing only 1 percent Omega-6, the fat most Americans consume in excess. Medium-chain fatty acids (MCFA) contain fewer calories than other types of fat acids, which means that using coconut oil in place of other oils reduces a person’s caloric intake, aiding weight loss. MCFAs are also sent directly into the liver to be converted into energy, instead of stored in the body’s fat cells, like other types of fatty acids. Coconut oil is ideal as a high-heat cooking oil, a “better than butter” replacement on bread and steamed veggies, or a tasty and nutritious substitute for shortening in baking. It is solid at room temperature, melts at 76 degrees and requires no refrigeration.

Hydrogenated Trans Fat vs. Healing Coconut Oil
The FDA will begin requiring the labeling of “trans-fats” in 2006, and as a result the entire fat category is undergoing a review of its traditions and assumptions. Nutiva is well positioned to deliver the nourishing “good fats” in its hemp and coconut oil products, which can play a vital role in our health. Outdated “corporate-speak” assumptions, including “zero fat is good,” “tropical fats are bad,” and “lots of vegetable oils are beneficial,” are being increasingly questioned by millions of Americans

The traditional Pacific Islander diet includes large quantities of coconut, and those who still follow this diet have a low incidence of heart disease or obesity. When a Western-style diet, including vegetable oils, replaces their traditional diet, all of the fat related diseases common in the United States begin to appear.

Besides its nutritional value, Nutiva Coconut Oil makes a luscious and soothing massage and body oil for dry or damaged skin. To discover more delicious recipes and nutritional facts, visit Also consider reading The Healing Miracles of Coconut Oil, by Bruce Fife, N.D.

Nutiva Nourishes People and Planet
Nutiva is dedicated to a healthy and sustainable world for all, demonstrating its mission to nourish people and planet by using healthy organic ingredients, enriching the soil, and supporting worthy causes by donating 1 percent of sales to groups that promote sustainable agriculture. Founded in 1999, Nutiva offers nutritious organic hemp and flax food bars, hemp protein powder, hemp oil, shelled hempseed, and extra-virgin coconut oil nationwide through more than 2,000 natural food retailers, including Whole Foods Markets and Wild Oats. For more information, visit or call (800) 993-4367.

# # # #

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.