Nutracon Builds Industry Partnerships

Tracking the information that is most important to you is now easier. This year's Nutracon tracks are: science and technology, marketing and product development, global business development, and clinical applications. Integrated across these four tracks are specific cross-tracks—functional foods and beverages, cosmeceuticals, over-the-counter pharmaceuticals and dietary supplements. This format enables attendees to custom-design the conference to fit your professional needs. Hear comprehensive information in all of these areas of interest.

Nutracon Conference Info.
WHEN: March 11-13, 2002;
WHERE: Anaheim Convention Center, Anaheim, California

Clinical Applications
Hear current information on clinical research being conducted on key present and potential health ingredients for nutraceuticals, functional foods and dietary supplements.

Speakers will introduce the latest clinical studies in areas such as women's health, cardiovascular and prostate health, and chronic and age-related diseases. Topics include lipid-lowering therapies, isoflavones, vascular-response modifiers, fatty acids, eye health, Co-Q10, dyslipidemia, collagens and therapies for prostatic conditions.

Science And Technology
Presenters in this track will focus on the science and technology that support a variety of products, including ephedra-based supplements for weight management and naturally derived substances to address markers of heart disease. Speakers will discuss new findings on soy protein, ketogenic diets and nitrogen intake that will serve as the basis for emerging commercial developments in franchises and processing technology.

Robert Superko, M.D., of Berkeley Heart Lab in Burlingame, California, will present the latest findings on new bioactive strategies for changing blood lipids and lipoproteins (Monday, 2-2:45 p.m.).

Track chairs are Rick Kreider, Ph.D., professor, assistant chair and director of the Exercise and Sports Nutrition Laboratory in the Department of Human Movement Sciences and Education at the University of Memphis in Tennessee; and Gregor Reid, Ph.D., director of Research Services at the University of Western Ontario, Canada, professor of microbiology and immunology, and associate scientific director of the Lawson Research Institute.

Marketing & Product Development
Industry experts will provide strategic insights into the full life cycle of a functional foods product. There will be ample opportunities to identify new market potential, hear case studies on influencing public policy and understanding regulatory issues. Experts will help unravel the complexities of linking technologies with the right academic institution for products development and commercialisation. Hear how a Procter & Gamble donation led to a company start-up.

In a Nutracon exclusive, Patrick Rea, research director of Nutrition Business Journal, will present a proprietary analysis of growth potential in the sports nutrition and weight-loss categories (Monday, 2:45-3:30 p.m.).

Track chairs are Dondeena Bradley, Ph.D., principal of Health Business Partners Consulting LLC; and Steve Snyder, director of sales and marketing for Cargill International, based in Minnesota.

Global Business Development
Experts in the nutraceutical and functional foods business in the UK/EU, Latin America and China will explore product innovations focusing specifically on gender-specific and life-stage functional foods, organic foods and their new regulations, availability of value-added raw materials and potential opportunities for growth.

Moira Hilliam of Moira Hilliam Associates, UK, will offer insights into European functional foods developments (Monday, 11-11:45 a.m.).

Will private labels on functional foods work? Mike Buchanan of Marks & Spencer, a UK-based retailer, gives his views (Monday, 2-2:45 p.m.).

Track chairs are John Young, executive director and operating director of Information and Training Business at Leatherhead Food Research Association; and Jorge Weil, M.D., medical advisor for Paragon Laboratories in Torrance, California, and secretary of international affairs of the Argentine Phytomedicine Association.

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