Nutracon Highlights New Growth Sectors

For product development teams in the health and nutrition industry, this year?s Nutracon seminar programme will highlight leading growth categories with new market intelligence and real product case studies. It will also shine a light on the future of organic consumer goods, low-carb products and the dynamic growth of the functional bars and beverages market. In addition, the conference will feature a poster session on the latest scientific research in nutrition ingredients.

Nutracon is the leading conference for senior executives, brand marketers and product developers. It provides education on the life cycle of a product from intellectual property to market maturity, according to the show?s organiser, New Hope Natural Media.

The Global Supply Marketplace
March 3 ? 5, 2004
Anahem Convention Center, California
?As we have continually developed content for Nutracon, we realized that people don?t attend the conference by track (ie, science or marketing), they attend sessions on the categories in which they work. So we identified the leading growth categories and will provide information on new science and technologies, innovative case studies, formulation techniques and data on the market for each of the categories,? said Karen Raterman, vice president of content development for New Hope.

The programme will include:

  • Weight-Loss Strategies, chaired by Barry Sears, PhD, of ?The Zone Diet? fame, who will provide an overview of the category. The segment will include presentations on Designer Fats: Beyond Conventional Oils; The Low-Carb Phenomenon: A Ketogenic Viewpoint; an overview of the Hartman Group?s new Low-Carb Consumer Study; and ?Pill Form Strategies: Ephedra?Filling the Void.?
  • Product Development guru Peter Mattson will chair the Bars and Beverages segment that will feature an overview of the category from Tom Vierhile from Market Intelligence Service; a case study on the Detour bar by Next Proteins? CEO David Jenkins; and a look at the new innovations in fortified juices and how the science is standing up, by Conrad Earnest of the Cooper Institute, including a case study on Minute Maid?s new offering in this category, Heartwise.
  • Other growth categories include children?s products and a look at the future of organic consumer goods, mechanics of fair trade and sustainability.
  • Tune into the most current and in-depth discussions of regulatory issues and product quality and efficacy. Loretta Zapp, PhD, from Oncology Sciences will chair these sessions on Quality and Efficacy. The track will feature a critical assessment of ORAC (Oxygen Radical Absorbance Capacity)—its advantages and limitations, as well as a discussion on the live or dead bacteria debate in functional yoghurt drinks.
  • The regulatory track, chaired by Loren Israelsen of the LDI Group, offers presentations on the top regulatory models and how to create a new model for the future, what companies need to know about good manufacturing practices and a critical look at ingredients with newly approved GRAS status.

For up-to-date information on the conference, go to

Scientific Poster Sessions Presented
Nutracon and its accompanying trade show SupplyExpo will offer a scientific poster session on March 3?4 during Nutracon and on the show floor of SupplyExpo March 5?7. Exhibiting companies can present their latest ingredient research and also gain special marketing opportunities.

In conjunction with the poster session, the show organizers will offer a New Ingredient Showcase highlighting the newest ingredients and technologies on exhibit on the SupplyExpo show floor. A New Ingredient booklet will supplement the Show Directory and offer expanded information on new ingredients, products, technologies and poster sessions.

?Nutracon/SupplyExpo is the place for suppliers to introduce their latest novel ingredient science and new products, just as finished goods manufacturers introduce their new products at Expo West,? said Susan Haeger, director of Global Business Development for New Hope, the show?s organiser. ?We want to make it easy for the buyers and sellers of these ingredients to not only find each other, but track what is happening in the industry as a whole."

The poster sessions will be available for $100.

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